
It would be awesome to live in a perfect world. The issue is, we’re not quite there yet.
And your ideal clients are definitely not there yet.
There’s something getting in the way of what they want that’s frustrating them. Confusing them. Pissing them off.
So … doesn’t it make sense to first connect with them where they are? In Icky-Land?
That’s the ONE thing many of us avoid like the plague. We want to be positive. We want to offer them a way out.
But without acknowledging what’s pissing them off first, we come off with a pitch-first mentality. Just like the telemarketer who calls at dinner. Or the creepy guy at the bar who way overestimates his appeal.
So here’s a thought:
When you connect with them first at the level of their discomfort. (OMG, I feel heard!)
And then connect them with a possibility to escape it. (OMG, my way out!)
It’s a double whammy of desire that’s hard to resist. But how exactly do you do it?
Here’s the answer: It’s the “I’m Pissed Off!” Email Template.
8 steps that take your prospect from Icky-Land to Nirvana. And position you as the person who can take them there the fastest!
I could give you a big long explanation of why it works. (It’s based on the way human brains work).
But instead of making your eyes glaze over, I thought I’d just give it to you.
Just follow the steps to create really great copy for your:
- Emails
- Blog posts
- Social Media Posts
- Opt-in pages
And anything else where connecting with your clients’ struggle first can give your results a big boost.
Just right-click here and save the template to your hard drive. And you’re good to go!
Connect with your ideal clients where they are – so you can take them where they want to go!
Fantastic Vatsala! Glad this was helpful, and so pleased the specific example gave you something concrete to work from.