A Cool Trick: Deceptively simple way to avoid blowing a hole in your budget and KNOW you’ll make your business investment back
Have you ever gone on a business buying spree? And regretted it because you didn't have the time to implement a third of what you purchased? Or maybe you discovered - after you spent more than you wanted - it was going to take a lot longer to make it pay off? Or have...
The Biggest Social Media Mistake: How to escape the ‘Helpless Trap’ and take back control of your social success
It's sooo tempting: Throw a bunch of money at your social media agency or consultant, and have instant traffic showing up at your door. Unfortunately it doesn't work that way. Social isn't what it was even 3 years ago. You can't post links to blogs, dream up a bunch...
Scale Your Revenue with a Critical Mass Audience
It happened again. Another entrepreneur with dreams of a sold-out program … launching to crickets. If that feels painfully familiar, the good news is its 100% preventable - when you do the right things! The size and quality of your audience has a direct impact on your...
YOU GPT: Your Authentic AI Messaging Toolkit is Here! (for a limited time)
Our YOU GPT: Authentic AI Messaging Toolkit PDF download period has ended. But that doesn't mean you have to miss out on these 7 groundbreaking secrets to craft AI messaging and copy that actually sounds like you: The flair. The distinctive point of view. The unique...
Optimizing AI Series: Craft attention grabbing stories and narratives with AI
No matter where you're from, what you're interested in or what your dreams are, there's one common factor that has its fingerprints on every dollar you spend: Stories. It's the reason we can't stop scrolling on Facebook. It's why we go bonkers over the movies we watch...
Optimizing AI Series: How to Train ChatGPT to Give You Exactly What You Want
With the deluge of AI info cascading frantically across the marketing scene - there is one undeniable truth: An AI like ChatGPT has access to an enourmous body of facts.That's the beauty. It's also the curse. The sheer volume of details in it's brain means it has to...
Optimizing AI: Capture Your Spot-on Voice and Vibe with Prompt Modifiers
It's the one thing that worries you the most about using AI for your messaging and content: Having to present rudimentary, merely serviceable content spit out from a machine as your own. It's true - crafting copy this way can save you a ton of time and effort. But it...
Optimizing AI: Power Prompts for Magnetic Messaging
Newsflash! AI is not a magic wand. (I know ... bummer). On the positive side, when you're using Chat GPT - or other AI tool for your messaging - your success depends completely on something simple and non-technical: The ability to ask for what you want with clarity...
