It’s the one thing that worries you the most about using AI for your messaging and content:

Having to present rudimentary, merely serviceable content spit out from a machine as your own.

It’s true – crafting copy this way can save you a ton of time and effort.

But it doesn’t reflect your unique approach, authoritative voice and fresh, disruptive point of view.

Which is a huge problem, since your unique flair is a calling card and primary attraction point that connects you with your audience.

As Dan Koe says, “People want to follow humans. They don’t want to follow a search engine with a face …”

But you don’t have to settle when you know the key to AI content that sounds like you.

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When you follow-up your initial Prompt with well-crafted Prompt Modifiers, you can dial in the tone, add emphasis to important points, and match it more closely to your unique voice and style.

It’s the difference between Seductive AI and Anonymous AI.

That takes the merely serviceable result you get from your initial Prompt, and makes it more magnetic, more magical, more YOU.

Even when you believe you nailed it with that initial Prompt.

It’s a process we call “3-Deep”, because you’re following up with several additional Prompts to polish your prose and make your AI content shine.

So what exactly is 3-Deep?

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If your current results from AI aren’t wowing you, fear not!

You can ask ChatGPT to modify that initial result to make it closer to what you would actually write yourself.

And make it less likely to be flagged and penalized by search engines as being “AI copy”.

You can do this by asking it to modify the result in specific ways, in a process we call “3-Deep.”

It’s similar to the process you would use with a human writer, guiding them through a first draft, a polish and a finalized version.

You may even find yourself giving the AI similar instructions as you would with a human:

Get your initial AI result.

Determine where that result is falling short of what you want, and exactly what it needs more of (or less of) to really fly.

And asking it to revise the entire copy or a specific section, giving it very focused direction on how you want it changed.

The reason we call this “3-Deep” is it often takes 3 prompts (or more) to get something that matches what you’re looking for.

With each additional prompt taking you deeper towards the heart of what you actually want.

Here are a few ways you can pull that off, and the Prompts you would use to do it:

Emphasis:
Dive deeper to emphasize a specific section of the result.

I’d like you to expand on the benefits explained in paragraph 2 of your copy. Add an additional 2 paragraphs after the 2nd paragraph, being sure to include: The positive results those benefits help them experience – and – how those positive impacts will make them feel.

Point of View:
Make your specific take stronger / more prominent / more prevalent.

I’d like you to rewrite the first 3 paragraphs, expressing the point of view that “if you don’t know your audience you won’t make money” in a much stronger way. Don’t be shy about how important this is! The success or failure of thousands of businesses depend on it.

Tone, Voice, Vibe and Style:
If there is a particular quality you want more of in the result, ask for it.

Please talk about the problems described in paragraphs 2 and 3 in a more compassionate way. Right now it feels too clinical and distant. I really want them to feel a strong sense of caring and empathy from those paragraphs. Like you really know what they’re going through.

Take it a step further with an example

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You can get closer to the result you want by including an example of the desired result in your Prompt.

The more directed you can be and the more specific you are, the more likely ChatGPT will give you what you want.

You can take it one step further by contrasting the example of how you want it to look with the exact copy or line it gave you:

I’d like you to get more specific with the 5 tips you gave on losing weight. For example: Instead of saying “When you eat less, its easier to trim up” make the tip more specific, for example: “Here is a cool trick I discovered that makes losing weight by eating less not only painless but fun.” And then describe the tip. I’d like you to do that for all 5 tips. Can you let me know if you understand?

Here is another example, where I’m guiding it to go beyond the simplistic, obvious, unexciting and unappealing results it initially gave me:

Can you get more specific with your 10 list building suggestions? For example: Instead of “how to use Instagram to grow your email list” – I’m looking for a very specific way you can use Instagram to grow your list. Something like: “The 3 kinds of Instagram videos that can grow your list the fastest.” And do that for all 10 of the points. Does that make sense?

I was amazed with the improvement, and how much more specific and valuable the results were.

Modifiers to use when crafting Prompts for voice, vibe and tone

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So what are some specific modifiers you can use in your 3-Deep follow up prompts?

You can ask it to rewrite a section / paragraph / sentence, but make it more:

•  Emphatic.
•  Passionate.
•  Direct. Don’t beat around the bush.
•  Conversational and human.
•  Use common English slang terms.
•  Positive and Affirming.
•  Compassionate.
•  Disruptive but positive.

And that’s just a short list.

You can also use numbers to dial in the pricise amount of how much more of that quality you want:

I’d like you to revise the opening two paragraphs to make them more humorous and funny than they are now. If the current level of humor in those paragraphs is 40% funny, I would love to see the humor amped to 80 or 90% funny.

You can also ask it to modify the tone, making the result stronger or softer. It often helps to add a reason for your request, or a further description.

Can you do a full rewrite, keeping the facts and guidance the same, but softening the tone, espeically with the 5 steps you offered in the middle of the copy. The readers are not seasoned business professionals. They are beginners who can be feel intimidated or frightened if the guidance feels too judgemental or demanding.

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You can even modify the structure of the response

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Does your content have a distinctive structure your audience loves?

Do you find your audience responds more when you:

Start with a story.

Break things down into easy to follow numbered steps? (As in 5 steps to double your traffic in 30 days).

When you clearly describe the payoff – the “what’s in it for me?” explanation – before you give the tips.

You can always use your follow up Prompts to make sure your AI builds your content around this structure:

Please rewrite the first two paragraphs, but instead of describing the problem, use a story or narrative of what it feels like for an entrepreneur who has that problem – what they’re going through because of it – and how much it would mean to them to have it solved.

And don’t forget to add your unique touch …

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I’d love to tell you AI can absolutely nail your voice and vibe, to give you a “mini-me” version of your content every single time.

But at this point it can’t – especially if you have a distinctive voice.

So you’re going to want to go over the content it gives you – even after you’ve gone “3-Deep” with a final “you pass”, infusing it with your own style and personality.

Yes … this means you’re going to revise some of the writing yourself.

But it takes a tiny fraction of the time it would have if you had to do the entire thing from scratch.

You also want to be sure to do a final check for accuracy, making sure everything is valid and on-target for your audience.

You’re letting AI do the heavy lifting in creating the first draft.

You’re modifying the result with additional targeted Prompts.

And coming in at the end with your own personal style revision and accuracy check.

The more you work with AI to create content, the more dialed in you will be about the best initial and “3-Deep” follow-up Prompts that capture your unique approach, style and point of view.

• Do your best with the initial prompt. 
• Follow-up with Prompt Modifiers, to improve the tone, add emphasis to important points, and try to match it to your unique voice and style.
• Providing a specific example of what you’re looking for and contrasting it with what it gave you makes your Prompt Modifiers more effective.
• If your content has a crowd-pleasing structure, include that in your Prompt Modifiers, to give your audience exactly what they want.
• Maximize the match with your own voice when you take the final version from the AI and give it a hands-on once-over revision.
• And of course, check the content for accuracy.

I always recommend rewriting / polishing every bit of copy you get from ChatGPT.

• It’s the best way to dial in that last once of authenticity. So it truly sounds like YOU.
• ChatGPT is educated by what’s online. So you’re never really sure whether its inserting someone else’s quote or a signature passage verbatim. You want to be able to protect yourself against accusations you copied their stuff.
• Search engine are pretty good at figuring out if your messaging is from you or AI. So rewriting can help insure anything you post online gets indexed.