Congratulations! You’ve done what 95% of business owners fail to do!

Before you jumped into playing with AI:

You created a strategic target – and you’re clear on a targeted path to maximize your revenue.

You started getting clear on what your ideal clients most want to hear about

But before you have your AI churning out messaging and copy, you FIRST want to leverage its primary hidden strength:

Brainstorming!

Because your AI has been trained on the entirety of what’s online, the right prompt can unlock a deluge of options and possibilities you might not have come up with otherwise.

And churn out results right before your eyes that help your messaging target the precise points that move people to buy!

You want to be sure you fill the tank with conversion rocket fuel before you fire up your content creation machine.

And that’s exactly what I want to show you how to do.

So what do we brainstorm on?

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While the number of possibilities is only limited by your imagination, the primary areas to begin with are:

• Topics:  For articles / webinars / social media post / videos
• Hooks:  Ultra-magnetic attraction lines that can create instant interest for your offers. And actually get your content read (and clicked)
• Problems and Obstacles:  Take the core / seed problems of your market that you came up with in the first part of this series and allow your AI to flesh it out with tons of alternatives and options you may not have been able to come up with yourself.
• Outcomes:  Doing the same thing witn the Core Outcomes you came up with in Step one.
• Bullet points:  If you’ve struggled with bullet points, you’ll be amazed how much easier it is generating them with AI
• Headlines, Subheadlines and Titles:  Generate a flood of possible combinations, and then just choose the best one.

Of course … this is just the start of what’s possible.

And because we’re all about avoiding AI Overwhelm, you’re going to take the targets you worked out during session one, and brainstorm only in those areas that have the fastest path to cash.

How do we use AI to generate an overflow of on-target ideas?

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FIRST:
You don’t need to invest in an AI tool. You can get started using Chat GPT or Microsoft Bing Chat.

SECOND:
There are AI tools you can invest in that don’t require prompts, but ask for the type of messaging (email / sales letter / LinkedIn post, etc.) along with the specific raw details you want to include.

I’m going to recommend starting with Chat GPT or Bing because they’re free, you have total flexibility on what you can ask it to do and can include follow up prompts if the initial effort is not to your liking.

The way you start to brainstorm seductive options is simple: Ask!

Remember … AI is just an assistant.

So if you had a research assistant you would give them as assignment to generate content options.

In the world of AI this is called a Prompt.
(And we’re going to do a deeper dive on Prompts in a later segment.)

But to get started, an example of a prompt might look like this:

“What are 5 reasons middle managers in fast growing tech corporations experience anxiety?”

This was an actual prompt I entered into Chat GTP brainstorming pain points for a client who helps middle managers conquer anxiety so they can boost productivity.

A follow up prompt I used to get more specific was and highlight the emotional quality of each of the 5 challenges:

“Please list 10 emotions the middle manager in the above prompt who is experiencing anxiety might feel.”

I could have also drilled deeper:

“What is the biggest problem each of the 10 emotions you listed above is creating in the life of the middle manager?”

And even juicier:

“For each of the problems you just listed, write a three-sentence narrative describing how the anxiety plays out in the life of the middle manager.”

Wow! In just over a minute the AI returned a treasure trove of nuggets and source material I can use in writing my own articles. Or feeding back into the AI to create more emotionally resonant content.

Are you starting to see how hugely powerful it can be to use AI to brainstorm BEFORE you use it to actually write!

What are the primary payoffs of Brainstorming using AI?

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Yes! There are four primary benefits brainstorming with AI delivers:

• Giving you great ideas you can run with right away .
• Giving you opportunities to deepen the impact of your initial results (as I did with my follow-up Prompts in the middle manager example above.)
• Stimulating your imagination to come up with additional Prompts in areas you would not have thought of other wise.
• Returning results that you can tweak quickly, with minimal effort, into full-fledged barnburners.

It all works because its infinitely easier to edit what’s already on the page (and make it shine!) than to try to fill a blank page from a standing start.

It’s this ability to trigger you own “inner messaging genius” (and yes, you have one) that is the most powerful possibility of using these tools.

And provides a simple path to infusing what the AI creates with your own edge, voice, vibe and personality.

So what’s the formula I can use to optimize my results?

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It can be a real challenge to get AI to generate content that doesn’t feel generic or machine-generated.

But here’s a formula you can borrow to more closely match it to what you would create yourself, including your personality, point of view, voice and vibe:

GENERATE
Your initial response / content using a Prompt. This will sound a bit generic … but it gets you started.

REFINE
Direct the AI to sharpen or elaborate on what it gave you by using a specific follow-up Prompt that focuses on a specific element of the copy, or rewrite it using a specific tone or emotion.

(And because this step is so crucial we’re doing a deeper dive on it in a future session).

CHOOSE
Select the option or options you believe give you the best chances for success.

EDIT
Finalize and adapt, infusing your selection with the incomparable “you-juice” that makes it instantly recongnizable and unique.

As you get more skilled directing your AI with your initial Prompt and your adjustments in the REFINE stage, your output will more closely match what you’re looking for.

What you will discover is you can use these 4 steps, not only in the brainstorming phase to generate options, but in creating longer form copy as well.

As you can see, we’re not just jumping into this blindly and randomly.

(Which one of the costliest mistakes business owners make with AI.)

We’re using a very specific approach designed to get output that more closely matches what a master content creator would deliver for you.

Without the cost and eons faster.

• Brainstorming ideas and generating options before you jump into final content creation pays off in huge ways.
• There are a wide variety of areas where brainstorming with AI can have a massive impact on the effectiveness of your messaging.
  
• The most effective way to brainstorm is to ask the AI to generate options for a specific question. This is called a Prompt. The effectiveness of your Prompts directly impacts the effectiveness of the results.
  
• There are four steps are the keys that maximize how well your messaging reflects your personality, point of view, voice and vibe:  Generate, Refine, Choose and Edit.

I always recommend rewriting / polishing every bit of copy you get from ChatGPT.

• It’s the best way to dial in that last once of authenticity. So it truly sounds like YOU.
• ChatGPT is educated by what’s online. So you’re never really sure whether its inserting someone else’s quote or a signature passage verbatim. You want to be able to protect yourself against accusations you copied their stuff.
• Search engine are pretty good at figuring out if your messaging is from you or AI. So rewriting can help insure anything you post online gets indexed.