It’s said we now live in a connection economy. Where deeply connecting with your followers allows your business to thrive.

But AI can’t create connection by itself. It’s not psychic. And it doesn’t know you:

Your personality.
Your history.
Your strengths.
What makes followers fall in love with what you do for them.

You’re an expert who provides distinct value, in a unique way with a unique voice.

So you can’t use AI like a nameless, faceless corporation does.

You have to get specific before you dive in.

And get clear on the outcomes you want to achieve, the topics your audience most wants to hear about, and the part of your business that’s primed to create results now.

Which is what this segment is all about!

FIRST figure out exactly what you want AI to help create for you. THEN dive into methods and tools.

Otherwise, you risk getting stuck in a never-ending loop of learning and overwhelm (and we all know how awful that feels).

So here are 5 starter keys that clear you for takeoff, to maximize results and minimize the craziness it takes to get there.

1. AI is not the boss of you.

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First let’s get clear on what AI is … and what it isn’t.

It’s not a magic bullet. It can’t advise you like a coach (at least not yet).

It can help you do stuff faster and more consistently.

But you’re still in charge. The decision maker.

AI is a very smart assistant. But its still an assistant.

So give up on the fantasies of kicking back all day, interrupted only by the ding of your shopping cart registering another sale.

The good news is when you figure out what’s mission critical and guide it to help, it can save you tons of time and effort.

But before you get to the gold, you have to figure out exactly what gold is for you.

2. Where is your Leading Edge?

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So … where is the gold for you?

This is the crucial step that keeps you from being confused and overwhelmed by the possibilities.

And wasting your days playing with every new tool coming down the pike and getting nowhere.

What is the one area of your business that would make the biggest difference if you unleash AI on it?

Is it to help with your launch email sequence?
Is it social media?
Is it boosting your video presence by generating tons of topic ideas your audience is hot for?

Figure this out FIRST.
Focus exclusively on that.

And you’ll be ahead of 93% of the folks who allow the breakneck development to distract and derail them .

3. What ONE outcome would make the biggest difference for you?

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Once you decide on your Leading Edge, what is the specific outcome AI could help you with that would make the biggest difference?

Slow your brain down, get very specific and choose.

Because decisions are rewarded with dollars. And specificity is the mother of profit.

And trying to do everything, everywhere all at once is your ticket to disaster.

So lets say your Leading Edge is social media.

What outcome would you want AI to help you with in regards to your social media?

Is it moving folks over to your email list?
Is it massively increasing the size of your following?
Is it growing a Facebook Group?
Is it getting in front of the market that can afford you?

Getting specific on one outcome (and not making a laundry list) is going to help you filter exactly which AI actions are going to give you the biggest bang for your buck.

It also going to help you tell the AI exactly what to create to help you achieve that outcome.

Remember: AI isn’t the boss of you.

4. What kind of content will create the results you want?

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Lets say you’ve decided your Leading Edge is Social Media.

And your outcome is moving folks from your social media following to your email list.

What kind of content do you need to make that happen?

Is it videos?
Live broadcasts?
Text posts?

Do you already have a lead magnet to add folks to your list? Or are you going to need the AI to help with that?

And are you going to need its help with the opt-in and welcome page?

Are you starting to see that getting bottom line results with AI has as much to do with specificity, clarity and strategy as it does command of the technology.

Because AI will only do what you tell it to.

And before you can tell it, you have to decide what the goal line is and where the finish line is.

Now that we’ve dialed in “What’s in it for you?”, it’s time to look at what’s in it for the people who are consuming the content your AI will create – which is your audience.

5. Outcomes and Obstacles

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What’s going to attract your audience to your content are ways to overcome their most painful obstacles.

And experience their most desired outcomes.

This is what your audience finds most interesting.
These are the links they click on.
This is the content they most want to read.
These are the ideas that will keep them looking forward to your next post.

And these are the seeds that will help your AI generate the most provocative contact.

We will dive into the specific prompts that can trigger AI tools to flood you with ideas in seconds that would have taken you hours to come up with on your own.

But the key now is to be mindful of your market’s most pivotal outcomes and obstacles, to use as seeds to generate more content ideas later.

Before you get up to your elbows in tools, and to prevent you from being inundated by AI Overwhelm, these are the five areas to get clear on first:

• AI is not the boss of you:  Like most assistants, its only as effective as the direction it receives from you.
  
• Where is your Leading Edge?  What is the one area of your business where AI can make the biggest impact in the shortest period of time?
• What ONE outcome or result would make the biggest difference for you?  Focus leads to fortune. Don’t try to make it do everything, everywhere, all at once.
• What specific content will create this outcome? Unleash your AI only after you’ve decided exactly what form of content creates results the fastest.
• What outcomes and obstacles is your audience most interested in?  These are the topics that attract the greatest interest, eyeballs, and conversions.
  

Which is why we’re not jumping into the dizzying number of tools out there – that will only overwhelm and confuse you.

But getting clear on what will help you experience success faster when you do dive in.

Because you can’t save the world if you’re running yourself into the ground.

I always recommend rewriting / polishing every bit of copy you get from ChatGPT.

• It’s the best way to dial in that last once of authenticity. So it truly sounds like YOU.
• ChatGPT is educated by what’s online. So you’re never really sure whether its inserting someone else’s quote or a signature passage verbatim. You want to be able to protect yourself against accusations you copied their stuff.
• Search engine are pretty good at figuring out if your messaging is from you or AI. So rewriting can help insure anything you post online gets indexed.