Most of us weren’t born into this world knowing how to write compelling copy.

The problem is, unless we figure it out at some point, the online portion of our business can be a slow slog. Where clients and sales are few and far between.

But here’s a quick cool way to improve your copy in just seconds a day.By making sure the stuff you’re writing is the stuff your ideal clients want to hear about.

And it’s really simple:

First, it has to be sales copy where there’s a call to action:

• Watch a Facebook Live
• Sign-up for a webinar or lead magnet
• Reserve a strategy session slot
• Purchase your product or program offer.

This is specifically about sales copy, not content copy (like this blog post).

A fresh one, not one of the ones that are on their last legs. So the yellow really  stands out, instead of smudging out a really pale shade so you can barely see it.  You know what I’m talking about …

THINGS LIKE:

• The painful problems you help them solve.
• The complaints they have about those problems (i.e. stuff they’re saying about how it’s so hard / no matter what they try they can’t figure it out).
• What they are feeling when those problems are in their face.
• The SPECIFIC outcomes and results you help them experience.
• How those specific outcomes change their life (the impact – how their life is better)
• What they would be feeling if they had that outcome instead of the problem.

These are all things that let your ideal clients know you get them.And the things that make them want you.

• Ourselves and how much we love what we do
• Vague, abstract, flowery outcomes people tend not to pay for (fulfilling our potential, expressing our true voice, being “what we were meant to be”, experiencing “optimum health”).
• Industry jargon
• Long explanations about “what I do” (Hint:  They don’t care what you do. They care what you do for them)
• Confusing them with ins and outs of each step of your process.

These are all things that we think are important, but confuse or bore our prospects.

(There are actually more in each category – but this will get you started.)

If your paper has too much white space, you have a problem.

As coaches, consultants and experts – people who sell skills and talents that improve people’s lives in specific ways – we tend to get stuck on the stuff we are interested in – the items in #4 – because that’s what we believe they SHOULD want to know about.

But they don’t.

What they are interested in (and what gets them to buy or take action) is that we know:

• What hurts.
• The way it makes them feel.
• What it’s doing to their life.
• What they would rather have instead:  The tangible, specific outcomes and results they want.
• How their life would look / be different if they had what they want instead of what hurts.
• How they would feel / what they would experience if they had the thing they want instead of the thing that hurts.
• How much the thing you do helps them have the thing they want and the life that makes possible.

When your copy centers around these things people get interested.

When it doesn’t they don’t.

No matter how hooky your title is.
Or how cute and clever you are in explaining it.
Or how important you believe “what you do” is.

Desire rules the roost.

This quick little experiment gives you an instant window into how much of your copy is focused on what your ideal clients really want.

And how much of it is focused on things they could care less about (no matter how important you feel it is).

And once you know this, you can re-write your copy so it has more of the stuff in yellow. And less of the stuff in white.

And when you do, your conversion rate soars.

But there’s something cool and tactile about actually highlighting it that help it really sink in.

The key to great copy that actually converts isn’t being cool, catchy or clever.

It isn’t about being a “wordsmith”.

It’s about making sure your ideal clients know:

• You get them
• You understand what they’re going through
• How much that hurts and how frustrating it is they can’t find a solution.
• You know what they want.
• You get them to feel just how much better having that would make them feel.
• You can help then get that – faster!

… it’s easier and faster to enroll more of your ideal, high-ticket clients.

But where do you find them in the first place?

I’ve created a guide, that lists 21 places to find your ideal high end clients. Who not only have the money to pay you, but are already looking for you. You can access your own copy of the guide right here.