Lately clients are coming up to me asking for magic spells.
(At least that’s what it feels like).
If they could only get that hooky title for their cool new thing, people would magically fall into a trance and pay them for it.
But that’s not how it works.
People pay you for your cool new thing when they know it solves the number 1 thing that’s been sitting for years at the top of their “I wish I could conquer this” shit list.
So if having more people paying you for your new thing is important to you (and if you’re reading this it probably is) here’s a way to stop putting your faith in pretty words.
Which are a crap shoot.
And start putting it into the one thing that’s proven to work across the board:
