It’s OK to come right out and say it:

Creating a spot-on title on the spot is hard.

And if you want to bump your business up a notch (and I know you do) it’s a “need” that never ends.

And while clients never buy your title, a great one will make it alot easier for you to:

• Get noticed
• Make an impression
• Be remembered.

And at the end of a long day, under deadline pressure (when you always try to come up with titles) you just don’t seem to have any hook juice left.

Which is why you’re  going to want to bookmark this post:  “Hook Juice”

For me, it usually starts with a client request that goes something like this:

“I’m thinking of launching a challenge on using Facebook Live to get clients.  I need a great title for it. And I don’t have any ideas.”

And for a lot of us, this is where it bogs down. Because we believe we have to come up with a great, hooky title right out of our heads.

And the WORST thing you can do is try to come up with a greak hooky title off the top of your head.

What you do want to do is this:

The first step is remarkably un-creative. And involves isolating the key elements.

So for this title, the key elements (what this entire launch is built around) are “clients” and “Facebook”.

Very simple. Very obvious. Very un-sexy. Yep that’s how it begins.

But in order to build a great title, I need to know what I’m building my title around.

Because the next thing I want to do is build a title structure that will create a powerful magnetic pull around these key words.

Now that I have the key elements I am going to build my titles around, I want to create a basic structure for each title.

Because that allows me to drop in hooky magnetic words that create the attention I want and position the outcome so people want to sign up for it.

So … we’re going to keep this simple. (Remember … it’s the end of the day, and you’re pooped.)

Structure 1:   _____________   Facebook  _____________.

Structure 2:   _____________   Client  _____________.

NOW, we’re going to go a little Ninja and pump up the volume with the help of a few free easily accessible online resources.

So what I want to do now is create a rhythm for my titles by finding words:

That start with “F” (to go with my Facebook Title)

And that start with “C” (to go with my Client-focused Title)

While clever, rhythmic titles won’t by themselves boost your Yes-rate, they can when they are combined with a hot outcome your ideal clients want.

So we are going to do that with the help of our good friend Google.

Since we’re looking for positive words that start with the letters f and c, we’re going to do a search for:

And guess what? There are scores of sites that will give you just that! Could you ever have even imagined!

Not all the words listed on these sites will be a match. But you will be able to make a great start!

Positive words that start with F:

fab
fantastic
fearless
famous
fierce
first-class
five-star
foolproof
flawless
foundation
for real
full-blown

Positive words that start with C:

captivating / captivate
catalyst
classic
compelling
complete
confident
connection
conquest
conversion
collective
creative
crucial

So inserting a few of the best in our two structures, we now have:

Structure 1:

Fearless Facebook  ____________.
Five-star Facebook  ______________.
Flawless Facebook ____________.

Structure 2:

Captivating Client  ____________.
Compelling Client ____________.
Confident Client  ____________.

But we still need to fill in what comes after. So it’s time to:

So to fill in the second blank, we’re really looking for a noun.  If you remember 7th grade English, a noun is a person, place or thing.

So we’re going to (you guessed it!) search for:

Positive nouns that start with F:
(you will find tons of sites to help you with that)

fame
fascination
forever
foundation
fortune
freedom
fountain
funnel
formula

Positive nouns that start with C:
(you will find tons of sites to help you with that as well)

crew
campaign
cornerstone
champion
classic
close
closing
confidence
conversion / conversions
cash

So keeping things simple, and adding your new discoveries to our existing title structure options, we have:

Structure 1:

Fearless Facebook Fame (if your challenge is focused on visibility).
Five-star Facebook Freedom Formula.
Flawless Facebook Funnels.

Structure 2:

Captivating Client-to-Cash Campaigns.
Compelling Client Closing Keys.
Confident Client Conversions.

Cool, huh? But we’re not done!

What happens now, when you’re in the flow, and you suddenly have so many great words and options at your fingertips, is that you go on a tear. And begin combining elements from Structure 1 and Structure 2:

Facebook Fortune Client Conversion Secrets
Facbook Funnel Fortunes
Facebook Client Conversion Formula
Client Closing Confidence with Facebook Live

(And as a final step be sure your title doesn’t infringe on / duplicate a title someone has already chosen for their program.)

So … your problem is no longer coming up with a catchy title. But which one do you choose?

The key is not trying to do this in your head. But doing it step-by-step. And using these supercool word-finding sites to do a lot of the heavy lifting for you!

TO  RECAP:

STEP ONE:
Identify the Key Elements
Don’t get fancy. Just ask yourself “What are the key elements of this offering?”

STEP TWO:
Create the Title Structure
This is usually a word before the key element and a word after.

STEP THREE:
Create Your First List of Awesome Words
Using the “positive words” Google Search, find words that begin with the first letter of one of your key elements that go before the key element.

STEP FOUR:
Create Your Second List of Awesome Words
Using the “positive nouns” Google Search, find nouns that begin with the first letter of one of your key elements to go after the key element.

STEP FIVE:
Improv Time!
Use your Title Structures and treasure trove of cool words to come up with even more great titles!

Remember … the more you break this down, the EASIER you make it on yourself and the more magnetic title options you will come up with.

BOOM! We gotcha!

Simply click anywhere on the white box below. And whenever you need a great title … the keys are right on your hard drive!