Oh no … not again!

Just when you dialed in a marketing tool box which feels just right, here comes AI with an endless horizon of new possibilities.

Would it be OK if I simplified things by showing you what I’m using … and why?

Great!

A few things that might surprise you:

•  The list isn’t endless! A few can have big impact when you choose wisely.

•  It’s focused on specific tasks and outcomes.

•  For many of the tools, I’m finding their free level works just fine.

Choosing your own ‘go-to’s’ doesn’t have to be another project. You don’t have to compare yourself to what others are using.

If it works for you … that’s what counts!

Finally:  You’ll notice which ones I’m currently using. And which I’m checking out for future possibilities.

Chat GPT:  Strategy / Revenue Focus

The last few months have seen a complete flip in the top two spots of my most used tools. As I rely more on AI for my work with clients and in my first AI courses, Chat GPT has surged into the top spot of my AI line-up.

The creativity of its responses have improved.  But as my AI focus shifts from messaging to strategy and revenue, I appreciate its versatility and user friendliness to hel[p me with:

• Insights into my ideal prospects for more targeted offers.

• Identifying fresh market segments with less saturation.

• Gaining insights on pain points, frustrating obstacles and most desired outcomes that are top of mind for my audience every single day.

• Content at scale focused on my unique deliverables and brand voice.

And while I stil use it for copy suggestions and subject lines, I am discoverying new, very specific ways to use it to solve my own business challenges every single day.

Chat GPT: Advanced Voice Mode

In my recent AI Conversion Catapult Group, I did a total immersion with ChatGPT Voice mode. And was continually astounded with its ability to respond with remarkable authenticity. 

It’s a gold mine for entrepreneurs seeking to up-level their conversational connection and enrollment skills without risking potential sales if they slip up.

Specifically I’m talking about role plays:

• Networking role plays
• Sales roles plays
• Answering objections role plays

And other use cases that benefit from rehearsing responses to unexpected situations I often smiled at how accurately it fed back to me the exact objections / complaints I’ve experienced in my own sales conversations.

As one person watching one of the role plays commented: “It was easy to forget this was not an actual call.”

A fresh effective way to close the gaps in your conversations to conversion game.

Claude:  Creativity & Content

Since messaging is core to the success of my business, I still lean on on Claude.

It does a bang-up job on titles, hooks, subject lines and marketing copy that needs that special dash of creativity and personality to stand out.  I’m consistently pleased and often surprised at the freshness of what it comes up with.

This sounds weird – but it seems to have a creative soul and, when I ask for it, a surprisingly human sense of whimsy.

Freekpik:  Images

I like that I can use Freepik as a source for royalty free images and videos.

And it features an ever-growing stable of AI image and video generation models. Including this rough sketch to finished art” pipeline that dramatically accelerates the speed to craft a final image.

The quick sketch below that would have taken hour to translate to a final image took just a fraction of that.

And they do a great job of organizing all that capability in an easy to follow interface.

Its like a Swiss Army Knife of AI image and video creation. And each time I dive deeper into it I discover something new.

Perplexity:  Quick Research

I love the depth and detail of the answers it delivers. And other than simple searches, I’ve switched most of my deeper dive research requests to Perplexity. 

I’ve used it regularly for client questions and have found the clear organization of its responses to be a huge plus with clients that tech saavy or easily overwhelmed.

I also love that it provides a clear list of referenced resources for a deeper dive, as well as the on-target suggested follow-up prompts that help answer questions I haven’t asked yet.

Hedra:  Expressive lip synch from still images

It does one thing … but does it well! It can turn an illustration or still image of a head shot and deliver a spot-on lip sync video from a voice track. It can also generate the voice track from text input.

Its latest version is more facially experessive than ever, and even throws in some body animation to boot.

Really makes you wonder where it will be a year from now.

Just upload a head shot image or create one in the app from a text prompt. It always seems to be improving and adding new features.

Suno:  Music

This was a real stunner!  It creates complete songs (even generating lyrics) from a simple text prompt in the style of music you want. It will also craft songs from lyrics you’ve written or generated in ChatGPT.

I recently used ChatGPT to convert sales page highlights into tight and trendy song lyrics. And then copy those into Suno to create a theme song for a client to play at a 3-day event.

Stumped on what music genre to suggest? Try out the amazing (and fun!) Suno Music Styles Explore Wheel.  My new favorite: Choral Ambient Noise Wall!

InVideo.ai

This online platform can script and create entire videos from royalty-free clips with a simple text prompt. Initial results can feel bland, but you can tweak the scripting, pacing and images manually to dial in the look you want.

They recently added the ability to generate AI clips for your finished video, though you’ll need one of the more expensive plans to take full advantage of this.

Sesame Voice Ap

By far the most realistic voice response I’ve experienced is found at Sesame. The website describes it as “An ever-present brilliant friend and conversationalist, keeping you informed and organized, helping you be a better version of yourself.”

And while the AI behind it isn’t as sharp as some of the others, the expressiveness of it conversation often left me giggling like a school kid.

Yes, it interrupts you from time to time. Yes, like all chatty friends, it tends to talk too long. But its the most flirty bubbly fun you can have with an AI bot.

You can try it out for 5 minutes. Or by signing up for a free login, you get 30 minute convos as well as memory and other advanced features.

And when you hop on over to try it out you get a choice of speaking to either Maya or Miles:

Replit and Loveable: Fast no-code websites, landing pages and apps

There’s been a parade of no-code AI tools that help you craft webpages and apps – simply by typing out what you want.

But when you keep seeing a few of the same names popping up over and over, from sources you respect – that’s worth checking into.

And that is exactly what’s been happening with both Replit and Loveable. They usher in the era of AI Agents creating exactly what you want – stuff you’d spend weeks on or hiring a big bucks developer for – pumped out for you in minutes.

GPTs in ChatGPT

GPTs are like mini apps you build inside ChatGPT that can make arduous, complex tasks as simple as answering a few questions or entering a few details.

Especially useful for clients who can benefit from the impact of longer prompts, but balk at the complexity or get easily overwhelmed.

With GPTs you work out the prompts … but much of the detail is hidden. So clients can answer a few questions or enter a few details, and still receive a big impact outcome.

Currenty working on a list of 15 possible GPTs for future clients and courses.

How are you using them? And what new possibilities do you have your eye on?

Leave your comment and let me know!