Oh no … not again!
Just when you dialed in a marketing tool box which feels just right, here comes AI with an endless horizon of new possibilities.
Would it be OK if I simplified things by showing you what I’m using … and why?
Great!
A few things that might surprise you:
• The list isn’t endless! A few can have big impact when you choose wisely.
• It’s focused on specific tasks and outcomes.
• For many of the tools, I’m finding their free level works just fine.
Choosing your own ‘go-to’s’ doesn’t have to be another project. You don’t have to compare yourself to what others are using.
If it works for you … that’s what counts!
Finally: You’ll notice which ones I’m currently using. And which I’m checking out for future possibilities.
What I’m Using Now:
Claude: Creativity & Content
Since messaging is core to the success of my business, I rely heavily on Claude.
It does a bang-up job on titles, hooks, subject lines and marketing copy that needs that special dash of creativity and personality to stand out. I’m consistently pleased and often surprised at the freshness of what it comes up with.
This sounds weird – but it seems to have a creative soul and, when I ask for it, a surprisingly human sense of whimsy.
Chat GPT: Strategy / Structure
While it’s creativity has improved, I rely on ChatGPT primarily for strategic insights and structural questions:
• Insights into my ideal prospects.
• Market segments I may not have considered.
• Role plays with my ideal client avatar.
• And for a deep dive on pain points and desired outcomes that are top of mind for my audience.
I also use it for for suggestions on copy and offer improvements.
Freekpik: Images
I like that I can use Freepik as a source for royalty free images and videos. PLUS it generates AI images from text prompts in a variety of AI models (including Flux). The Black Friday deal I jumped on for an annual license made it even more of a no-brainer.
Perplexity: Quick Research
Watch out Google! Other than simple searches, I’ve switched most of my deeper dive research requests to Perplexity. Been really impressed with the depth of the results as well as the on-target suggested follow-up prompts that help answer questions I haven’t asked yet.
Hedra: Expressive lip synch from still images
It does one thing … but does it well! It can turn an illustration or still image of a head shot and deliver a spot-on lip sync video from a voice track. It can also generate the voice track from text input.
They’ve really dialed in the natural expressiveness of the final output. Just upload a head shot image or create one in the app from a text prompt. It always seems to be improving and adding new features.
Suno: Music
This was a real stunner. Creates complete songs (even generating lyrics) from a simple text prompt in the style of music you want. It will also craft songs from lyrics you’ve written or generated in ChatGPT. As an experiment I took an email I wrote and asked it to create a surf-rock song – and the result blew me away.
Stumped on what music genre to suggest? Try out the amazing (and fun!) Suno Music Styles Explore Wheel. My new favorite: Choral Ambient Noise Wall!
What I’m Exploring:
InVideo.ai
This online platform can script and create entire videos from royalty-free clips with a simple text prompt. Initial results can feel bland, but you can tweak the scripting, pacing and images manually to dial in the look you want.
They recently added the ability to generate AI clips for your finished video, though you’ll need one of the more expensive plans to take full advantage of this.
Freepik: AI Video from Text Prompts
The same Freepik app I mentioned above also offers a wide variety of AI video models, including Kling, Runway Gen 3, MiniMax and Pika – all in one place! You can generate short video clips from text prompts or source images.
Chat GPT: Advanced Voice
I’m experimenting with its ability to carry on a conversation in a human voice in real-time to work on role-plays, sales training and interviews with client avatars.
Been impressed with it’s response to specific questions and fascinated to test the possibilities of more prolonged voice interaction.
Hunch.tools: Prompt chaining / visual prompt structure
Long, complex text prompts can get confusing and unwieldy. The visual structure of Hunch (think Mind Mapping and ChatGPT having a baby) makes it easy to construct different sections of your prompt separately and then chain them together.
Especially powerful for folks who process visually. It also offers access to multiple models, including ChatGPT, Claude and Google’s Gemini.
So … what tools are you using?
How are you using them? And what new possibilities do you have your eye on?
Leave your comment and let me know!
