One of the things you find out after you’ve filled your business with one-on-one clients (or made big progress towards that goal) is it’s not sustainable.

If you want a business that truly supports YOU at the highest level – you must have products, groups programs and courses.

And the key to all those things is a steady flow of fresh perfect leads.

Because if your list and following aren’t growing, your profits won’t either.

And I see many of you making the same mistakes I made when I started out. And wondering why it takes so much effort to build your business.

What if I gave you ways to avoid the three biggest blunders?

So you can start building a bigger list more freedom and revenue into your business now!

Blunder #1: Not focusing freebies on hot button topics

The best way to grow your list is to give someone a reason to join it.

And the best way to give someone a reason to join your list is to create a freebie that addresses your market’s hot-button issues dead on.

And gives them a powerful boost toward solving them.

One of the things you will notice about every market leader out there, is they have an uncanny connection to the biggest challenges getting in your way.

It’s like every email, blog post or video is like a “greatest hits” list of the problems you most want solved and outcomes you want to create.

THAT’S how you get people on your list.

Not through what you think is cool, but what they think is cool. Not through “flavor of the month” freebie formats, or something you created three years ago you’re dragging off your hard drive.

But something that targets your tribe’s biggest pain points with specific steps on how to solve them.

Blunder #2: The over-creation catastrophe

Entrepreneurs are a creative lot.  In fact many of us can’t stop creating. And it’s absolutely killing our businesses.

STARTLING TRUTH: If you find the right ways to build your list – things that really connect with your audience – you don’t need a lot of them.

So instead of over-creating, the key is to narrow your freebies down to the few ideas that really resonate with your audience. And invest most of your effort building upon that initial excitement and interest to enroll more clients and fill your programs.

When you’re constantly creating, you’re not only exhausting yourself, but spending all your time and energy putting new stuff out there. And none of your time making it easier and more tempting to actually buy from you.

Blunder #3: Not connecting creation to cash …

When you’re spending all your time and energy creating, guess what you’re not spending time doing?

Converting.

Sure, it’s great to get lots of folks on your list. But unless you have a way to connect them to your products and programs, they’re going to lose interest. And never buy a thing.

(While others in your niche are engaging them and enrolling them in their offers.)

When you don’t build a direct bridge between the new folks on your list and the things they would actually want to invest in (if they knew about them), you’re not only hanging them out to dry.

You’re doing the same thing to yourself.

So how do you solve these problems?

• Target every freebie towards your tribe’s most painful hot-button issues, their most desired outcomes (or both!)
• Find 2-3 hot freebies that work … and stop creating! Instead of constantly rolling out new stuff, find new audiences you can connect to your proven, hot freebies.
• Connect each of those freebies to a follow-up sequence that leads to some kind of an offer. Stop “hoping” people will buy on their own (they won’t), and start creating a bridge to profit through a follow-up sequence of emails, webinars and offers.

The bottom line is this:

Building a list isn’t as hard as you’re making it.  Stop jumping on the latest bright-shiny lead generating idea.  Find the things your audience is interested in. That they gotta have. And then connect that interest to your list, to your follow-up and to your offers.