It’s an experience I wouldn’t wish this on my worst enemy.

It’s the complaint I hear from clients and colleagues, when they tell me: “I’m stuck.”

What’s interesting about being stuck is, while it’s hard to explain, almost everyone has been there.

And the more you try to decide, the deeper you sink.

The more you try to get unstuck, the more stuck you get.

But Pixar Animation Studio (yep, the folks behind the Toy Story movies, The Incredibles movies, Up!, In and Out and more) have come up with a neat way to help.

Hmm … that’s strange. What does getting unstuck when you’re crafting stories and writing scripts have to do with getting us unstuck?

But stay with me. It’s a profoundly powerful way for entrepreneurs, coaches and consultants to finally see the light of a clear way forward:
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Don’t figure out what you should do.
Figure out what you absolutely should not do. And then TURN IT AROUND.

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Stuck on your message?

Make a list of what absolutely would not be in your message.
Which can unearth the crucial elements of what MUST be in your message.

Stuck coming up with a hooky outcome for your program?

Make a list of the primary problems your program solves.
Choose the nastiest one.
And then TURN IT AROUND.  Like this:

[NASTY]:  Time sucking social media that does nothing for your business.

[TURN IT AROUND]:  Craft an endless supply of magnetic posts that leap off the page, engage your ideal audience and funnel them into profitable programs and sales.

Stuck coming up with compelling bullet points that move people to invest in my program?

List your market’s biggest pain points.
And describe how specific elements of your program solve them.

Why?

Most humans are a lot clearer on what they don’t want than what they do want.

Because the brain is wired to protect us from threats. And to ensure our survival.

It’s really insistent on this. And it’s REALLY GOOD at it.

I could go into a lot of neurobiology to explain it.

But trust me on this one. Folks a lot smarter than me have figured this out.

• So we are really, really good at detecting threats.
• Why things won’t work.
• What our audience absolutely won’t want.
• What our market’s problems are.

This is why that friend (you know the one) can spend hours complaining about what they don’t like. But have no idea about what they would want instead.

This is why so many of us who want to “live the life of our dreams”
Can’t for the life of us describe what those dreams are.

Figure out what absoutely won’t work. So you can figure out what will.

The trick is not to get stuck in the negativity.
But to be aware if it.
And then turn it around.

And it’s going to be tempting to get stuck in negativity.
(Because of the brain survival thing).

But don’t.

Time yourself letting your brain survival threat detection complaining mechanism go to town.

When the timer goes off … stop.

And then turn the complaints around.

“My market CAN’T STAND looking in the mirror and seeing the exhausted, stressed out shell of a human being they’ve become, that’s embarrassed to be seen in a bathing suit.”

“Ready love the energized, youthful stress-free toned body you see in the mirror, and delight walking down the beach in the same swimsuit you wore in high school.”

And that’s exactly what I would like to give you.

Would it help to have 125 subject lines, a proven 7-step copy conversion formula and a formula for seductive bullet points that ignite interest and excitement for your great stuff?

Then check out this Seductive List Booster Bundle.  Until I change my mind, it won’t cost you a dime!