There’s no doubt and no question: Everyone wants high-ticket clients.
What’s not to like? Bigger paydays, often easier to work with, and if they renew it makes everything in your business easier.
So what’s the struggle?
Too many of us don’t know:
• Who they are.
• Where I can find them.
• And most important of all – How I can get in front of them.
The big breakthrough is the answers are often surprising! And not at all what we would expect.
I wanted to help you solve all of those problems with some surprising examples and avenues to find the folks who have the money to pay you and are looking for you right now!
And if you haven’t been finding them, these three points are going to open some eyes and some doors.
Use AI as a discovery tool
Sometimes your own expectations and habits can get in the way of new and unique ways to connect with high ticket clients.
One client who was looking to sell real estate to wealthy people in the tech industry was stumped as to where she could find them.
One way to break through these obstacles is to use a tool that sees through them: ChatGPT.
Instead of letting our own assumptions get in the way, we prompted the AI to discover groups, associations, and organizations where she could mingle and connect with her ideal clients.
And we struck gold!
Boating and Sailing Clubs
Classic Car Associations
Wine and Spirits Clubs
Jazz Festivals
Investment Clubs
Ivy League Alumni Associations
ALL of these are unexpected venues we have never. thought of ourselves.
And all of them make perfect sense as under-the-radar venues where affluent folks hang out.
If you’re stuck on where to connect with high ticket clients, a back and forth with your favorite AI can turn up a number of fresh directions to pursue.
SIMPLY NOTICE WHAT’S WORKING
Sometimes the best places to find lucrative high ticket clients are places you’re already finding them.
The problem is you may believe these sales were dumb luck or accidents.
I am asking you to consider that accidents are repeatable.
I had a client who was uncannily skilled connecting with clients in the most unusual of places: Airport bars.
In hindsight, it makes perfect sense. If you can afford 20 bucks for a drink, there’s a good chance you can pay someone a lot of money to change your life or your business.
In fact, at one point nearly half of her clients came from connections in bars at airports!
So to reap the rewards of your own hidden client venues:
1. Notice where your current ideal clients are coming from or where you meet them.
2. Create a system to consistently connect with and enroll clients in these locations.
If you’re meeting people in airports, it makes perfect sense that traveling more often would not only be cost-effective, but a profit center!
You might even consider a low-cost round trip to maximize your exposure:
• Bar at the departing airport
• Bar at the destination airport
• And yet another bar when you return.
You might think I’m joking … but I’m not.
The more you do it, the more clear you become on exactly what you need to do to make it happen.
The key is to think outside the box and take success seriously, rather than seeing it as an accident or a stroke of luck.
If it happened once you can create the circumstances where it happens again. Over and over.
Lookin’ for Love in All the Wrong Places
Sometimes the offer that bombs to a general audience will knock it out of the park with a wealthier audience.
A colleague who helped high school students and their parents find money for scholarships was struggling to enroll clients even though her presentations drew large audiences.
And you don’t need to have a PhD to see why:
Families seeking scholarships for college were resistant to spending money to find them. Audiences were loving her free tips, but going no further.
But with three small adjustments, everything changed:
1. Re-Positioning the Offer
She adjusted her offer to include guiding students to select the best college for their future and their careers.
2. Audience that Sees the Value
She focused on parents with disposable income, who were willing to pay to ensure their kids had a head-start on their future.
3. Up-Level the Venue
She began presenting exclusively at private schools and those in more affluent areas.
She still had plenty of free content online for the families who couldn’t afford her rates. But now she was able to offer a higher level of service to those who could.
Her repositioned offer was about a big future, not just finding money for college. And she got it in front of an audience that saw the value and was willing to pay for it.
Final Words and a BIG Announcment!
It’s true: None of these ideas are slam dunks. You’re gonna have to put in the effort. Have the insight to notice where the opportunities are in your life and business. And be creative and think outside the box.
But the rewards are worth it!
One of the biggest breakthroughs in my own business was when I figured out how to package offers for the audiences willing to pay the rates I aspired to.
It gave me the financial breathing room escape the 24/7 hustle syndrome and the leverage to decide where I wanted my business to go next.
And to help you do this, I have a special announcement:
A fresh new update of the High-End Clients Matchmakers Guide – the featured freebie on my website – is right around the corner.
We’ve kept the best tips from the previous version, and added a boatload of all-new ideas.
Including a few AI prompt structures to help you uncover the ideas and avenues that can enroll these clients faster.
It’s coming down the pipe soon!
Keep your eyes open. If you’re already on my mailing list, you’ll be notified how to access It.
