A Hook and a Hankerin’: The most effective title template I have ever used
It's a question I am asked more than any other: "Is this a catchy enougn title? Will it make my people want to sign up?" And the answer is crucial. Because over the course of your business you're going to have to come up with great titles time and time again. Sure,...
The 5 Biggest Things I Learned from 2020
The biggest question on my mind is: Does the ball really drop in Times Square on New Years' Eve if there's no screaming crowd around to watch it? Yep, it's been that kind of year. But in the middle of the most trying, challenging times are discoveries. Sometimes big...
“YouTube Saved My Life”: One of the best examples of online story-telling ever
Back in 2010, I stumbled on a video. And like all the great things you stumble on, you can’t exactly remember how you did. But unlike many of the things I stumble on, 10 years later I still remember it.Because it tells a GREAT story.Great stories are not just for...
COPY TIP: Pretty Words Won’t Rescue You (unless you do this first)
Lately clients are coming up to me asking for magic spells. (At least that's what it feels like). If they could only get that hooky title for their cool new thing, people would magically fall into a trance and pay them for it. But that’s not how it works. People pay...
The Crazy Experiment that Proves Messaging Matters
Ed Sheeran is one of the most popular music acts in the world. He has sold more than 150 million records worldwide. Two of his albums are in the list of the best-selling albums in UK chart history. 4 of his videos have over a BILLION views. Thousands pay big money to...
How to Make More Money While Offering Less: 5 steps to save your sanity and rev-up your revenue
If you’re an entrepreneur, there’s a good chance you’re reading this at 9 at night. Or maybe it’s 10. Or even 11 … Because there’s so much to do, the only way to get it all done is to keep things cranking into the wee hours. Yes, you were willing to put in crazy...
![[ InfoGraphic ] My Biggest Sales Discovery](https://profitseduction.com/wp-content/uploads/2020/10/Get-them-to-buy-want-to-buy.jpg)
[ InfoGraphic ] My Biggest Sales Discovery
Sales was not my first langauge. In fact, I did my best to avoid traditional sales at every turn. It was almost a phobia. So how on earth was I able to enroll folks right from the start ... with my very first offer? Because of my background as a creative - where you...
Three Words to Help Enroll More Clients (and make you the only choice)
You can see it happening. But you're helpless to prevent it. Whether its over the phone, Zoom or in person, you can feel the excitement draining right out of their eyes. And you thought you were right on the verge of getting a yes. But you couldn't stop talking (and...
