Struggling with Your Client Avatar? There’s a Better Way
Ever seen a movie?Watched a drama on TV or your streaming service?Or read a really good story? Great! Then you have stumbled on a much easier way to discover your target market. Which is “marketing-speak” for:The group of folks most likely to buy your stuff. Instead...
The Four Crucial Stories that Help You Stand Out (and Break Through the Noise)
I don't have to tell you: Starting a business can be tough. One of the biggest problems with getting your business over that initial profit hump - and staying there once you do - is standing out and breaking through the noise. No matter what you do, there are a whole...
Counter layout
In the last six months alone, our clients have:CraftedBrought inBooked
Where is it stopping? How to troubleshoot your Big Client Bottleneck
"Are you sure it's your message?" That's what I ask clients who come to me for the 7th time in six weeks wanting to change their message. Cause if you're not converting clients or making sales like you know you can, your message may not be the problem.And this is...
My Tempting Title Hack: A cool under-the-radar resource to help you craft magnetic titles for everything
It's OK to come right out and say it: Creating a spot-on title on the spot is hard. And if you want to bump your business up a notch (and I know you do) it's a "need" that never ends. And while clients never buy your title, a great one will make it alot easier for you...
How to Get More Clients from Podcasts
A lot of entrepreneurs, business owners and consultants I know want to be interviewed on podcasts. Because it can be a real key to getting known by more people, growing your list and getting clients. But there’s a catch: Most people are way more successful getting...
3 Cool Tools I Have My Eye On (and not one of them is Clubhouse!)
Unless you’ve been on vacation (or in really deep quarantine), you’ve probably heard of Clubhouse, the audio conferencing community that's all the rage. While some people have been able to use it to get clients, most haven’t. In fact most folks I talk to don’t have a...
Tease Your Way to More Clients
I know: You're awesomely excited about what you do. And when you talk to people in person at networking or live events, you're also a little bit nervous. Add to the mix someone who looks like your ideal client and the stage is set for disaster. Because at the first...
