You’re a smart cookie. You’re no slouch and you’re nobody’s fool.
You’ve played with AI. You’ve tested prompts.
You’ve saved a bunch of chats, a few clever responses, a nifty subject line or two – maybe even a funky image of your dog wearing a superhero cape.
But here’s the real question:
Where are the results?
Because let’s be honest…
- You’ve spent hours inside ChatGPT — and still haven’t written that landing page.
- You downloaded half a dozen tools — and your sales are still flat.
- You watched another reel about “AI hacks” — but your to-do list hasn’t budged.
It’s not that AI isn’t powerful.
It’s that most entrepreneurs are using it backwards.
The real problem:
Dabbling doesn’t scale
Let’s call this out.
Most business owners are using AI the way most do their New Year’s Resolutions: With good intentions, but no real plan and no clear outcome.
They try a few prompts. They watch a few tutorials. They tell themselves, “This is going to save me so much time…”
And then they waste hours chasing novelty instead of outcomes.
AI won’t work if you don’t know what you’re actually trying to achieve.
It’s like buying a pricey cooking set, without deciding if you want to become a gourmet chef … or just whip up a few occasional snacks.
Here’s the truth most people avoid:
If you’re unclear about your goals, AI will only help you waste time faster.
The big shift:
Be Outcome Driven – Not Tool Driven
You don’t need more prompts. You need more purpose.
ChatGPT becomes your avenue to more sales when you make this your matra.
Before asking, “How can I use ChatGPT?” ask, “What do I actually want to create, fix, or grow in my business?”
The payoff—the dream, the reward, the outcome—is what guides you to create the on-target prompts that turn casual interest into clients.
It’s not supposed to just be a clever assistant for random tasks to impress your colleagues. It’s a high-powered lever that only works when you know exactly what you want it to do.
Here are three questions to ask yourself before using ChatGPT:
1. What outcome am I trying to create? (More leads? Better offers? Faster delivery?)
2. What obstacle is keeping me from the clients and revenue I want? (Lack of ideas? Repetitive tasks? Awkward messaging?)
3. How can AI help me overcome that obstacle so I can experience the outcome?
The BIG A-HA: Knowing why you’re using ChatGPT and what it’s going to deliver BEFORE you dive in, dramatically increases the odds it will overperform for you.
Prompt for Impact, Not Just Output
Examples That Actually Help:
Here’s what that looks like
Once you zero in on a prompt that dissolves what’s keeping you from a big goal – you’ve got fire.
Here’s what using AI with intention actually looks like:
Want more leads? Use AI to:
• Draft outreach messages customized for your specific market and buyer persona – so they they say, “Wow, she’s talking to me!”
• Identify 5 pain points that your ideal audience is struggling with – so your offers and content hit home.
• Repurpose a single podcast episode into 10 social media posts – so you create a more content to reach more prospects without spending a ton of time doing it.
Want to sell your offer better? Use AI to:
• Brainstorm 10 high-converting titles and taglines for your program.
• Write story-driven sales copy based on client transformations – so they get the full impact of your programs.
• Convert your webinar transcript into a compelling email sequence.
Want more interest in your programs?
• Craft them to solve your market’s most painful problems and deliver compelling outcomes — instead of just walking them through a bunch of steps.
When you lead with strategy and clarity, AI becomes a force multiplier. It’s not just saving time — it’s boosting results.
The Takeaway:
AI Is a Power Tool, Not a Magic Wand
Here’s the bottom line:
AI can’t fix a fuzzy business strategy. Or sharpen a fuzzy intention.
It can’t give you what you’re NOT asking for.
It’s smart … but it isn’t psychic.
But once you decide exactly what you want it to do for you and your clients — its speed and impact will take your breath away.
That’s when AI becomes a money-making partner, not just a digital assistant.
Want to write a sales page that actually converts? Done.
How about a year’s worth of spot-on content ideas that stop the scroll? You’ve got it.
Or turn your next client breakthrough into a scalable system? That too …
Just remember…
Before your next prompt, ask yourself this:
👉 “What am I really building — and how can AI help me get there faster?”
Because playing with tools is fun. But building momentum?
That’s profitable.
