So … what good is a hot new tool if all it does is paper over the problems it’s designed to solve?
That’s the biggest complaint I hear about using AI for copy.
“If AI copy sounds as awkward as my own … why bother?”
That’s where having a full tank of conversion-friendly Trigger Words and Phrases in your back pocket can help.
The best way to up the connection energy of your copy fast is a stockpile of phrases that do just that.
And I want to show you the exact AI prompts that deliver them to your doorstep.
A few months ago, I revealed prompts for 3 crucial categories of Trigger Words. And now I’m giving you 3 more.
Use them in your favorite AI copy tool to generate 15 (or more) phrases that ignite the conversion spark that turns skeptics to sales.
Before we start …
You might be asking: Which AI tool do you recommend?
The ones I use most often are Chat GPT and Claude.
What’s the difference?
Well … I used to prefer Claude because it seems to have a creative heart and a real flair for fun and fresh marketing copy.
Yeah, I know it’s a machine. But Claude has come up with some stuff that makes me feel they found a way to infuse it with real talent.
But the recent Chat GPT models have been a pleasant surprise.
HOT TIP 1:
Use both – and see which comes up better for you.
HOT TIP 2:
Not every suggestion from the AI will float your boat. But it comes up with a lot of suggestions FAST. So even if only 30% of the 40 suggestions it generates are spot on, the advantage that gives you is huge.
Speed and Immediacy
Words that convey speed and immediacy are powerful because they can ignite instant engagement, and a sense of energy, urgency and excitement. They also introduce your prospects to the fact they can have what they want much faster with your help.
INITIAL PROMPT:
“Act as a masterful marketing copy writer, skilled at creating emotionally compelling copy that moves people to buy. I am looking for words or short phrases that:
• Create a sense of speed and immediacy.
• Induce a sense of energy, urgency and excitement.
• Move prospects into the mindset of taking action now.
Examples of these phrases:
• On demand
• No time flat
• Blazing fast
Feel free to use longer phrases provided they create the intended impact.
To make them more relevant, have them apply to [ this specific offer ].
Please come up with 25 words or short phrases that fulfill this goal.”
————
In the prompt above, examples of [ this specific offer ] might include:
“A home study course on email list building.”
“A six-week program on monetizing social media.”
“A revolutionary approach to fitness and weight loss.”
“An irresistible lead magnet: 7 AI Tools that catapult your conversions.”
It’s rare that every word or phrase it returns will be a home run. A cool trick is to identify the one result that really connects with you, tell the AI exactly what you liked about it, and ask it to create more options like the one you like best in a follow-up prompt.
FOLLOW-UP PROMPT:
I really like [ the specific result you liked best ]. It conveys [ elaborate on exactly what you liked about it – the more specific direction you can give it, the better ]. Please come up with 15 additional phrases that capture that spirit.
.
Motion / Action
Motion / Action words instill a sense of positive momentum, of things heading in the right direction. They move your prospects out of stagnation and struggle, instilling hope, anticipation and excitement. As well as unstoppable progress towards an outcome they yearn for.
INITIAL PROMPT:
“Act as a masterful marketing copy writer, skilled at creating emotionally compelling copy that moves people to buy. I am looking for kinetic, exciting words or short phrases that:
• Instill a sense of positive momentum for the reader.
• Move prospects out of a sense of stagnation and struggle.
• Instill hope and anticipation of the outcome they yearn for.
Examples of these phrases:
• Accelerate
• Jump start
• Fast track
Feel free to use longer phrases as long as they create the intended impact.
To make them more relevant, have them apply to [ this specific offer ].
Please come up with 25 words or short phrases that fulfill this goal.”
In the prompt above, examples of [ this specific offer ] might be:
“A home study course on email list building.”
“A six-week program on monetizing social media.”
“A revolutionary approach to fitness and weight loss.”
“An irresistible lead magnet: 7 AI Tools that catapult your conversions.”
You can use a similar follow-up prompt that we presented in our first example to ask for more results matching the one you like best.
Ease / Simplicity
A mentor once told me “If there is a magic power in marketing it’s simplification”. The ability to take an outcome that your prospects view as complicated and simplify the path towards it increases their chances for becoming clients so they can achieve those results.
INITIAL PROMPT:
“Act as a masterful marketing copy writer, skilled at creating emotionally compelling copy that moves people to buy. I am looking for words and short phrases that:
• Instill hope in prospects their goal can be achieved with greater ease and less struggle.
• Connect them with a streamlined path to what they want
• Help them envision their goal as a forgone conclusion.
Examples of these phrases include:
• Without Lifting A Finger
• Turn Key
• Like clockwork
Feel free to use longer phrases as long as they create the intended impact.
To make them more relevant, have them apply to [ this specific offer ].
Please come up with 25 words or short phrases that fulfill this goal.”
As with the first prompt, you can single out the one result that works best, tell the AI exactly what you liked about it, and ask it to create more options like that one in a follow-up prompt:
FOLLOW-UP PROMPT:
I really like [ the specific result you liked best ] because [ the primary reason you preferred it ]. Please come up with 15 additional phrases that capture that spirit.
In some cases the results may not reflect the vibe you were looking for. If that’s the case, you can ask a follow-up prompt to revise the tone:
OPTIONAL ADDITION:
Thank you for these results. They feel a bit too poetic / creative / ethereal / dull / mediocre [ or insert your preferred descriptive words here ]. Could you try again – and create 15 more – but make them more / less [ what you liked / didn’t like about the previous results ]?
So … it’s time to roll these out!
A huge plus about these prompts is you can:
- Use them to get a list of options quickly (in a minute or less).
- Use them on something you are working on now. You don’t need to wait until you’re diving into some massive project to have them work with you.
Would like to see prompts for 3 Trigger Word Categories I posted previously? They’re waiting for you HERE.
