Its happened to me more than once. And I bet its happened to you too.

Some big-time thought leader makes an outrageously expensive offer from the stage at an event.  And the throngs begin to line up at the sign-up table. And they can’t throw their credit cards them fast enough.

Its those crazy $20,000, $30,000 and even $50,000 offers  … that people of all experience levels (even those who are just starting out) sign up for.

Now … you may not think you could create an offer like this. But you’re wrong.

Because with a little creativity, you really CAN create your own $50,000 offer. That ignites the imagination (and the willingness) of your ideal prospects to fork over the money you’ve always wanted to be paid. Only this time … its not a fantasy.

But there is another way that crafting a high end mentoring offer really works to grow your business. Not only does it position you as someone who is serious about the success of your clients.

Crafting a $50.000 offer requires you to precisely pinpoint the results, experiences and outcomes your ideal prospects value the most. And the emotional triggers that make them crazy with desire so they’ll pony up.

And once you know these … you can apply them to all your products. At all price points. And watch your sales take off.

So … what might your $50,000 offer look like? Of … if that makes you too uncomfortable … your $30,000 offer?

Ready to play? Lets take a look at something you’d swear no one would pay THAT MUCH for … like dog care.

For only 30 grand you and your beloved pooch receive:

1.
5-year first class travel boarding:  When you travel, we have luxury digs for your dog. Including their favorite chef-prepared meals. Their own personal handler to play with them. And walk them. So they stay happy, engaged and ready to go when you return.

2.
A 24-hour password protected internet video feed. So when you’re on the road, can check in on your beloved poopsie whenever you want. Wherever you are in the world. So you can hear their voice. And they can hear yours.

3.
A “Biography Channel” Masterpiece … starring you and your dog!  We’ll dispatch a video crew to your home for a 6-hour shoot. To capture your dog in action. Plus record you and your family talking about what your dog means to you.

We’ll combine that with photos and video you provide us and compose a 30-minute bio of your dog.  To share on Facebook. With your friends. And to have a memento of your love … forever!

4.
Doggie Day Care Manifique! 90-days of First Class doggie day care. So you can do your work … or be active in your community, all the while knowing your pooch is well cared for. We’ll even pick them up and drop them off at times convenient for you!

5.
Doggie Jet Set! And for those special vacations … 3 round trip private jet flights anywhere in the Continental United States. So you can take your dog with you … without having them travel in one of those cramped cages. in the lonely belly of some commercial aircraft. Plus you and your pooch will be driven to and from the airport in an exclusive stretch limo. With champagne for you. And the best doggie treats for your dog.

As crazy as this sounds, I bet someone would pay for this. Because it fulfills a need with excitement and pretige. And hits the right emotional high points.

But even if no one ever would … you still make out like a bandit. Because, by creating a package like this, you will uncover what your market truly values. And the key emotional triggers that get them to gladly pay you for the packages you do offer.

So when you craft all your offers, instead of shooting in the dark, you will KNOW what plays the desire strings of your ideal prospects so they simply can’t say no.

Imagine … being able to craft lucrative offers that will create unprecedented enrollments because you KNOW EXACTLY the results your prospects yearn for. And the emotional triggers that prompt them to buy.

I don’t care if you’ve been in business for years, or are just starting out. I don’t care whether doing this makes you uncomfortable. And I certainly don’t care about your objections that “Nothing I do is worth $30,000.”

I guarantee you … If someone will pay half a million dollars for a car to drive to the grocery store …

… or pay $2500 to watch a basketball game from a luxury suite (when they could have paid less than 5% of that to watch the same game from a regular seat just a few feet away).

The will pay you $20,000 (or $50.000) to have an extraordinary experience. Or an extraordinary service or product. If you KNOW what it is that they consider that valuable. And know how to package it so they want to play at your level.

Still struggling with this?  Here are some elements to get off to a flying start:

Find a way to provide premium access to you and your expertise that no one else receives. Where that level of access provides results that no one else receives.

Example:  A VIP Day where they walk away … not only with a plan for “what they should do next”. But with a long-term plan that virtually guarantees they achieve their goals. Plus extensive follow-up time … so they can see achieving their dreams is a forgone conclusion.

Offer unprecedented access / resources / experiences that are ONLY available to clients who invest at this level.

If you don’t have a track record where people will value that exclusivity … package it in a way that they will. (More on this in a bit … ).

All your programs offer results. But your high end program should raise that bar to such a degree, that it will be seen as much more than creating “greater results, faster.” But as being the Gateway to a Dream. Position your program so its the entry way to an entirely new state of being. And provide powerful pathways to that dream so that the path there is even more fulfilling than the achievement.

People respond to symbols. That’s why grown men want to win a football game so they can wave around a trophy that may have cost $100 to make. Or people get such a kick out of walking tdown a silly red carpet at an awards ceremony. Its not the thing itself. Its what it symbolizes.

So fill your offer with symbols the they have arrived:  Retreats in secluded hideaways. Or first class resorts. Being showcased at your other events. You get the idea.

Everyone knows the afterglow of a great experience can fade. So a high end offer must include a sense of Membership. Not only to an exclusive “club”. But to ongoing follow-up and support.

Give them a sense of belonging to something powerful and important. That not only makes them feel fantastic. But supports them to breakthrough to their goals. That represents something they can not only belong to. But believe in. Because when you demonstrate you’re THAT serious about their success … it not only makes it much easier to sign up … but almost impossible to leave.

People don’t just want information. Or stuff. That want an experience they will remember forever. So find ways to infuse your offer with these kinds of experiences.

One of my mentors said, “Long after they forget what you taught them, they will remember how you made them feel!”

Sure, people want results. But they also want the “magic” that accompanies the feeling they get when they achieve a dream. And the almost mythical experience of creating breathrough after breakthrough on the path to their goal. Make sure they get it by not just offering them stuff. But memories.

As your business grows, you will gain access and make friendships with incredibly talented colleagues and powerful resources.

Even if you’re just starting out, chances are you have resources and secrets no one else knows about. So find ways to offer your best ONLY to your highest end clients. And make sure they know just what these exclusive resources can make possible for them.

The ability to interact with others going through the same experience you are, is an indispensible element of your program. Especially with others who have invested at this high level. Because while it may not be the reason the enroll in the first place … your community (and the fear of losing it) is often the reason your prospects come back. And renew.

In addition … the contacts, opportunities and resources they receive from these relationships can be equally, if not more valuable than what they discover from you and your program.

So make sure they have a private forum. Or a secret Facebook Group. Give them plenty of chances to hobnob with each other at events, retreats and intensives. And provide regular group teleseminars so they can connect and offer support in real time.

The bottom line is this:

Even if you NEVER offer a $50,000 program, having some fun brainstorming what your market would consider paying that much for, will help you create more profits in every area of your business.

Because … if you can integrate a few of those same elements of desire into a product that costs $500 … $2000 …. or $5000 … doesn’t it make sense that they will sell like hotcakes?

To grow your business by leaps and bounds, YOU have to take that leap of imagination BEFORE your VIP Prospects will. When you do this your profits skyrocket.

So take a stab at it. And feel free to let us know in the comments below … just what you might offer.