25 Tools to Help You Make More Money in 2018

I know: You thought becoming a business owner was going to make your life a lot simpler.

Until you discovered the crazy number of tools you need to create the success you want.

The good news is: You only need a few (and a great coach, wink) to get you that first big boost that gets you out of the gate.

But once you’re going: What are the tools that can create a difference for your bottom line? Here is a list of the ones I will be using to grow even more in 2018. Including my Resource of the Year which will probably surprise you: Continue Reading

3 Cool Quotes that Won’t Just Help You Feel Better. They’ll Help You BE Better.

Call me a Scrooge.

But I’ve always found some inspirational quotes to be the success equivalent of a shot of whiskey. You get a nice buzz … but it doesn’t last. And sometimes, there’s a crash.

Don’t get me wrong – I love inspiration as much as the next person.

But I’ve always believed inspiration is there to change you.
Not just to make you feel good for a few minutes.

I’ve always believed if you aren’t moved to take the action the inspiration suggests, it becomes just another addiction. Another cheap high. Something else you need another hit of to get by. Instead of something that breaks you through, and moves you beyond the challenge it was designed to dissolve.

I dig quotes that do more than “inspire” or make you feel good. I dig quotes that:

  1. Take you deeper and make you think.
  2. Shine a light on something that’s been getting in your way.
  3. Open the door to moving beyond it, so you can start creating what you want. Instead of settling.

So here are three that just didn’t make my day brighter, but actually moved me to see things differently, so I can do things differently … and I’ve got a hunch they just might do the same thing for you:

If you see someone who flames out early in their business, there is a good chance this is the reason. The aura of “instant success” is sexy. It can also be deadly to your dreams by prompting you to believe you can fly before you can.

Over and over, start-ups and beginning entrepreneurs either try something way over their heads. Or are crushed when something they try for the first time isn’t a smashing success.

You can create success by accident. But you can’t sustain it by accident. Start where you are. Don’t overextend yourself. Set yourself up for success by shooting for goals you can succeed at, instead of goals you use as excuses when you don’t reach them.

There is a difference between investing and throwing your money at a problem.

Investing is a path that is thought out in advance, where there is a specific goal in a specific time frame that creates a specific result with a huge impact. So if you don’t reach it, you can figure out why and make corrections so you do.

When you throw money at a problem, hope is your strategy. And because you don’t have a plan, when hope fizzles you have not only lost money (which you can get back) and lost time (which you can’t get back). You’re simply lost, because you don’t know what went wrong and how to fix it.

Having a budget telling your money specifically where you want it to go and what you want it do and accomplish, puts your own talent and determination in the driver’s seat. Instead of the ebb and flow of circumstance, your feelings, or wishful thinking.

Make no mistake … when movie scripts are written, there is a specific actor the writer has in mind to play the lead.

In the same way, when your ideal client is looking for someone to lead them to their goals, they also have a specific lead in mind. So … if you want them to cast you as the lead in their success story, you have to be very specific about the impact you create for them.

  • Not “transformation” … a specific transformation.
  • Not “the life of their dreams” … a specific dream they can’t do without.
  • Not “whatever they want to achieve” … the one thing they want most.

Something you’re awesome at. That you specialize in. So when they’re playing the success movie in their heads, they know exactly who is by their side every step of the way: YOU.

You would be shocked to know that sometimes, the ONLY thing standing between you and the success you yearn for is a decision about the SPECIFIC way you lead your clients to the specific dream they yearn for. And the commitment to make it happen.

Pitch Perfect: 4 keys to awesome seductive sales conversations that close [ AND a cool free sign to boot! ]

No matter what avenue or tactic you choose to build your business, at some point you hit that brick wall called sales.

Whether you’re doing webinars, video, social media, speaking (or you name it), at some point it comes time to do that icky thing you just can’t bring yourself to do: Close.

Isn’t there a way to be able to have all the clients you want without having to “make them buy”?

I have a surprise answer for you:
Continue Reading

Closets Can Make You Cry: How to craft the powerful stories that can skyrocket your revenue

There’s something interesting and surprising about successful people.

And it’s the exact opposite of what you might expect:

When you talk to them in private, they don’t talk as much as you thought they would about what success looks like on the outside:

  • The numbers (how much money / how many sales)
  • The stuff (all their products / services / things they offer)
  • The toys (houses, cars, cool clothes).

They talk about how success FEELS on the inside: The experiences their success allows them to have. And the stories those experiences allow them to tell.

And … there’s one trait that’s characteristic of many entrepreneurs who continue to struggle: Continue Reading

6 ways to profit from sales conversations, networking and follow-up

So many of us psych ourselves out of the sales conversations, or networking follow-up that can fill our business with clients because of one thought: If we can’t make a sale we’ve wasted our time. But nothing could be further from the truth!

Because there are actually six possible positive outcomes from EVERY conversation you have with a prospect. Check out the video to understand how to cash in from all three! And after you watch, don’t forget to download our way-cool Follow-Up Cheat Sheet.

It’s perfect to print out to put next to your phone whenever you make a call. Or to refresh you memory before you head to an event. Yep, its waiting for you! This amazing follow-up sheet will open you to new opportunities and make you more money!

The End of “Vanilla Messaging”: Stop being held back by your haters

Are you struggling with “meh” messaging?

You know: By the time the stuff that sounds so great in your head makes it to your emails, videos, opt-in pages and offers it just sounds … so vanilla.

I know it’s frustrating. But there is a simple explanation:

You’re being held back by your haters.

Held back by all the folks (either real or in your head) who go out of their way to find something wrong with what you offer, regardless of how amazing it is.

And by all the folks who will say you can’t do what you know is not only possible. But is accomplished over and over by the folks who follow your lead.

Well, I’m going to give you one piece of advice that will not only free you forever from the need to satisfy them, but make you a lot more profitable and you a lot more happy:

Continue Reading

What should you include on your speaking Talk One Sheet? Take the tour

So it looks like you’ve got everything ready to go:

  • Amazing signature talk? Check!
  • List of groups to connect with to book speaking gigs? Check!
  • Amazing offer so people leave your presentation with your genius? Check!

Talk One-Sheet … ooops!

You knew you forgot something. So exactly do you need to include in this crucial promotional piece for your talk? That seals the deal (instead of sinks it?)

Continue Reading

Gift Time! The right High-End Offer can bring in money quickly. Here’s how to craft yours:

So … here’s the deal (and tell me if this sounds familiar):

You need to make money (and need to do it fast!) Now this doesn’t mean you’re struggling or scraping to get by. But because of any number of circumstances, you find yourself wanting to make some sales quickly.

Now you’re an entrepreneur, right? You should be able to make this happen, right? Well, it’s not so easy.

But there is an answer. But it’s not what you think it is! Continue Reading

“One ring to rule them all”: How ‘The Lord of the Rings’ can help you make more money with a lot less sweat

Even if you’re not a “Lord of the Rings” geek, you still might recognize “One ring to rule them all” as the signature line from the classic book and movie trilogy.

But what you probably won’t recognize is: Buried within that one line is the key that can help you avoid a fatal flaw that could turn your hope for success into horror.

What am I talking about? Continue Reading

If You Don’t Buy It, Neither Will They: Stop pretending you don’t know what you’re talking about. And finally admit that you do.

It’s the final step entrepreneurs take before they experience their breakthrough to success.

  • No, it isn’t a launch.
  • It isn’t a monster Facebook presence. Or a hot podcast.
  • It isn’t even about creating an amazing product. Or the webinar that sells it.


Clue: The missing link is the one thing that makes all these possible. Continue Reading

The Dream Lifts the Sale: Why you don’t need to be a great writer to write copy that sells. And the 3 things you do need to send your revenue through the roof


There’s a big fallacy too many entrepreneurs fall for. And that is:

To write great copy for your business, you have to be a great writer.

Now while I’m sure it helps, the foundation of creating copy that gets people to buy relies less on your ability to turn a phrase. And more on your ability to determine exactly what the folks you are here to serve want most.

And then positioning your brilliance as the most direct path for them to get it.

If you’re an entrepreneur or business owner, who finds themselves struggling to close sales, enroll clients and forge a life (instead of eke out a living) there’s a great chance you’re making this fundamental mistake. Continue Reading

Where have all the High-End Clients gone? 5 ideas to find ‘em!


There’s a gold mine hiding in plain sight, waiting for you to discover it. Unfortunately, it’s probably one you’ve missed. Not because you wanted to, but because you just didn’t know how to tap into it.

Well … all that’s going to change. Right now.

Because there’s a good chance the biggest objection you’re hearing from your prospects is that “People LOVE you! They need you! The problem is … they say they can’t afford you!”

That sucks. And … there’s a simple way around it: Continue Reading

How to stop your emotions from running your business

Emotions-running-business-615Ever have one of those runs of bad luck where you’re petrified to open your email?

  • The prospect who informs you, “I’ve decided to join Ms. Big Shot Guru’s program instead of yours”.
  • The one who tries to back out of the no-withdrawal coaching agreement they signed, and blames you for being the most awful human on the planet for simply holding them to their word.
  • The person who’s payment doesn’t clear and then drops completely out of sight.

All this would be easier if you were an employee. But you’re not. And when the business you’re running puts you and something you care about front and center it can be emotionally devastating.

Because the most difficult part of running a business isn’t managing the money – it’s managing your emotions. But it doesn’t have to be that way. Continue Reading

Our all-new Early Adopter Program

Rob-side-its-finally-hereWell it’s finally time.

Because you can only prepare for so long … and then it comes time to open the curtain. Take that wraps off. And allow all that preparation to make an impact, and change the game for a few fortunate entrepreneurs willing to seize the day.

For a few days now, I’ve been letting you on in something we’ve been laying the groundwork for over the last six months here at Profit Seduction. That had it’s initial genesis back in August of last year.

And it’s something many of you have been asking us
to create for much longer than that.

It’s the hole in my business you’ve been telling me about. And gently prodding me to close …

But it’s much bigger and goes well beyond that … Continue Reading

My Most Important Post of 2016 [ In fact it might be my most important post ever ]


This is a blog post I have been wanting to write for a very long time. That details what I believe is the very future of my company.

Right now, at Profit Seduction, we’re gearing up to release something that we’ve been actively planning for over six months … that you’ve been clamoring for from the first time we launched our Flagship Webinar Seduction Program back in June of 2014.

But before we get to that … I need to get something off my chest. Continue Reading

What to Do When You’re Petrified: 10 keys to keep fear from winning the day

Portrait of a scared woman covering her lips over gray background. Looking at camera

Yeah, I get scared.

I know you probably think that success comes bundled with immunity from the late nights and unexpected afternoons, when fear makes an unannounced visit to your door. And seems to stop you cold from doing the things you know you want to do, to get where you want to go.

But it just doesn’t work that way.

Sure, the more launches, videos, webinars and talks you do, and the more money you make the anxiety level lowers.

But if you’re growing (and I know you are), reaching higher (which I know you’re doing) and pushing your boundaries, at some point a real showstopper of a ‘nasty” is going to plop into your lap.

That brick wall the whispers, “Who the hell do you think you are? And just what do you think you’re doing?” Continue Reading

Will they let you crash on their couch? How to get your tribe to stop saying “Why?” when you ask them to buy

rest fatigue sleep on the couch Siesta pop art style retro. Businessman tired. A man sleeps. Laziness and a bad day

Tell me if this sounds familiar:

You have no trouble giving your followers great stuff: Whether it’s in your zine, your blog or on Facebook. But when it comes time to ask them for something … specifically to buy your stuff, it’s a different story.

It’s awkward. It’s uncomfortable. And no matter what you do, you can’t get people to respond with their wallets. Even though they “love your stuff!”

Well, I recently stumbled on a video from musician Amanda Palmer, who has a rather novel way of finding a place to bed down for the night, after a performance on one of her worldwide tours:

She ASKS. On Twitter. Honest.

And her followers respond, over and over. Hundreds and hundreds of times. And it got me thinking:

How does she get her Tribe to respond, like clockwork? With something as intimate as letting her crash on their couch? When so many of us struggle getting ours to pay us a few bucks for something we offer? Continue Reading

How to find out what they want: The biggest sales discovery ever

Golden retriever dog

It’s the big bugaboo. That’s keeping you stuck. Immobilized. Frozen.

It’s the s-word: Sales.

The one thing that makes you feel oh-so uncomfortable. But also the one thing that could open the doors to so much of what you want from your business. If you could overcome the one thing that’s keeping you from embracing it.

But the truth is, moving someone to invest in your products and programs can be exciting, inspirational, and uplifting.

If you’re willing to get one idea out of your mind forever. And that is …
Continue Reading