What should you include on your speaking Talk One Sheet? Take the tour

So it looks like you’ve got everything ready to go:

  • Amazing signature talk? Check!
  • List of groups to connect with to book speaking gigs? Check!
  • Amazing offer so people leave your presentation with your genius? Check!

Talk One-Sheet … ooops!

You knew you forgot something. So exactly do you need to include in this crucial promotional piece for your talk? That seals the deal (instead of sinks it?)

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Gift Time! The right High-End Offer can bring in money quickly. Here’s how to craft yours:

So … here’s the deal (and tell me if this sounds familiar):

You need to make money (and need to do it fast!) Now this doesn’t mean you’re struggling or scraping to get by. But because of any number of circumstances, you find yourself wanting to make some sales quickly.

Now you’re an entrepreneur, right? You should be able to make this happen, right? Well, it’s not so easy.

But there is an answer. But it’s not what you think it is! Continue Reading

“One ring to rule them all”: How ‘The Lord of the Rings’ can help you make more money with a lot less sweat

Even if you’re not a “Lord of the Rings” geek, you still might recognize “One ring to rule them all” as the signature line from the classic book and movie trilogy.

But what you probably won’t recognize is: Buried within that one line is the key that can help you avoid a fatal flaw that could turn your hope for success into horror.

What am I talking about? Continue Reading

If You Don’t Buy It, Neither Will They: Stop pretending you don’t know what you’re talking about. And finally admit that you do.

It’s the final step entrepreneurs take before they experience their breakthrough to success.

  • No, it isn’t a launch.
  • It isn’t a monster Facebook presence. Or a hot podcast.
  • It isn’t even about creating an amazing product. Or the webinar that sells it.


Clue: The missing link is the one thing that makes all these possible. Continue Reading

The Dream Lifts the Sale: Why you don’t need to be a great writer to write copy that sells. And the 3 things you do need to send your revenue through the roof


There’s a big fallacy too many entrepreneurs fall for. And that is:

To write great copy for your business, you have to be a great writer.

Now while I’m sure it helps, the foundation of creating copy that gets people to buy relies less on your ability to turn a phrase. And more on your ability to determine exactly what the folks you are here to serve want most.

And then positioning your brilliance as the most direct path for them to get it.

If you’re an entrepreneur or business owner, who finds themselves struggling to close sales, enroll clients and forge a life (instead of eke out a living) there’s a great chance you’re making this fundamental mistake. Continue Reading

Where have all the High-End Clients gone? 5 ideas to find ‘em!


There’s a gold mine hiding in plain sight, waiting for you to discover it. Unfortunately, it’s probably one you’ve missed. Not because you wanted to, but because you just didn’t know how to tap into it.

Well … all that’s going to change. Right now.

Because there’s a good chance the biggest objection you’re hearing from your prospects is that “People LOVE you! They need you! The problem is … they say they can’t afford you!”

That sucks. And … there’s a simple way around it: Continue Reading

How to stop your emotions from running your business

Emotions-running-business-615Ever have one of those runs of bad luck where you’re petrified to open your email?

  • The prospect who informs you, “I’ve decided to join Ms. Big Shot Guru’s program instead of yours”.
  • The one who tries to back out of the no-withdrawal coaching agreement they signed, and blames you for being the most awful human on the planet for simply holding them to their word.
  • The person who’s payment doesn’t clear and then drops completely out of sight.

All this would be easier if you were an employee. But you’re not. And when the business you’re running puts you and something you care about front and center it can be emotionally devastating.

Because the most difficult part of running a business isn’t managing the money – it’s managing your emotions. But it doesn’t have to be that way. Continue Reading

Our all-new Early Adopter Program

Rob-side-its-finally-hereWell it’s finally time.

Because you can only prepare for so long … and then it comes time to open the curtain. Take that wraps off. And allow all that preparation to make an impact, and change the game for a few fortunate entrepreneurs willing to seize the day.

For a few days now, I’ve been letting you on in something we’ve been laying the groundwork for over the last six months here at Profit Seduction. That had it’s initial genesis back in August of last year.

And it’s something many of you have been asking us
to create for much longer than that.

It’s the hole in my business you’ve been telling me about. And gently prodding me to close …

But it’s much bigger and goes well beyond that … Continue Reading

My Most Important Post of 2016 [ In fact it might be my most important post ever ]


This is a blog post I have been wanting to write for a very long time. That details what I believe is the very future of my company.

Right now, at Profit Seduction, we’re gearing up to release something that we’ve been actively planning for over six months … that you’ve been clamoring for from the first time we launched our Flagship Webinar Seduction Program back in June of 2014.

But before we get to that … I need to get something off my chest. Continue Reading

What to Do When You’re Petrified: 10 keys to keep fear from winning the day

Portrait of a scared woman covering her lips over gray background. Looking at camera

Yeah, I get scared.

I know you probably think that success comes bundled with immunity from the late nights and unexpected afternoons, when fear makes an unannounced visit to your door. And seems to stop you cold from doing the things you know you want to do, to get where you want to go.

But it just doesn’t work that way.

Sure, the more launches, videos, webinars and talks you do, and the more money you make the anxiety level lowers.

But if you’re growing (and I know you are), reaching higher (which I know you’re doing) and pushing your boundaries, at some point a real showstopper of a ‘nasty” is going to plop into your lap.

That brick wall the whispers, “Who the hell do you think you are? And just what do you think you’re doing?” Continue Reading

Will they let you crash on their couch? How to get your tribe to stop saying “Why?” when you ask them to buy

rest fatigue sleep on the couch Siesta pop art style retro. Businessman tired. A man sleeps. Laziness and a bad day

Tell me if this sounds familiar:

You have no trouble giving your followers great stuff: Whether it’s in your zine, your blog or on Facebook. But when it comes time to ask them for something … specifically to buy your stuff, it’s a different story.

It’s awkward. It’s uncomfortable. And no matter what you do, you can’t get people to respond with their wallets. Even though they “love your stuff!”

Well, I recently stumbled on a video from musician Amanda Palmer, who has a rather novel way of finding a place to bed down for the night, after a performance on one of her worldwide tours:

She ASKS. On Twitter. Honest.

And her followers respond, over and over. Hundreds and hundreds of times. And it got me thinking:

How does she get her Tribe to respond, like clockwork? With something as intimate as letting her crash on their couch? When so many of us struggle getting ours to pay us a few bucks for something we offer? Continue Reading

How to find out what they want: The biggest sales discovery ever

Golden retriever dog

It’s the big bugaboo. That’s keeping you stuck. Immobilized. Frozen.

It’s the s-word: Sales.

The one thing that makes you feel oh-so uncomfortable. But also the one thing that could open the doors to so much of what you want from your business. If you could overcome the one thing that’s keeping you from embracing it.

But the truth is, moving someone to invest in your products and programs can be exciting, inspirational, and uplifting.

If you’re willing to get one idea out of your mind forever. And that is …
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The Message Morass: Why your messaging is costing you big money (and how to turn it around)

Is the message you're sending the one they're getting

I know you believe from the bottom of your heart: If you could just get this elevator pitch thing figured out (as well as the messaging that lets you wow folks with what you do) everything in your business would take flight.

I know you think it will make people’s eyes light up. It will get them interested. And (most importantly) it will be the first step towards getting them to whip out their wallets.

And I’m here to tell you … nothing could be further from the truth.

Because when it comes to messaging, your “elevator pitch” is just the tip of the iceberg. But even more important, when 95% of you craft your elevator pitch and your other business messaging, you’re making a critical error that makes turning the prospect in front of you into a client almost impossible.

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3 Key Tips for Blockbuster Bonuses: Stop dragging stuff off your hard drive. Your audience is over it.

Yes or next time

I know … it really pisses you off.

It’s the endless parade of so-called bonuses you find in so many programs. That make you wonder: Are the folks selling them really concerned with your success? Or just out to shovel a bunch of stuff in your face to hoodwink you to buy?

Yep, its overwhelming, and even a turn off. But please understand: Bonuses don’t have to be a confusing parade of useless crud:

  • They CAN bring the outcomes your prospects want tantalizingly close.
  • They CAN make achieving these outcomes simpler, easier and seductively available.
  • They CAN make your prospects feel they are light years closer to the success they yearn for.

In short … your bonuses can create a big boost in sales and create breakthroughs for your clients and customers.

The question is: How do you make that happen? Continue Reading

When the Truth Plops a Big One in Your Lap: How to stop passing your perfect message by, and ride it all the way to the bank

I see it everyday: Entrepreneurs struggling with their message.

Yep, that might even be you.

Cause that’s the Holy Grail, isn’t it? That golden, concise explanation of the impact you and your business have that makes your ideal prospects  stand up. Take notice. Get some serious religion on talking to you, pronto. And of course … signing up to work with you in droves.

The problem is, many of you are running right over your message. And you don’t even know it.

Well, if you’re finally ready to put an end to that once and for all … here’s the plan:
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Your Superpowers: Yes, you have them. And here is how to use them to connect with more clients and make more money

Hello I am Brave words on a blue name tag or sticker announcing you are courageous, bold, daring and confident to handle the job or career

Every superhero has an Origin Story that describes the creation of their superpowers. You probably already knew that, from reading about them in comic books, from stories when you were a child, or marveling at them in movies.

What you may not have known is:  So do you.

And when you:

  • Identify it
  • Tap into it
  • And connect it to your business and what you can do for your clients

You can not only start converting more sales in a big way. But build an enduring business that stands for something, and feeds you instead of exhausts you.

The question is: Why are these Origin Stories so powerful?

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Your CrossOver Site Toolbox: Exactly what you need to build your beautiful CrossOver Site in 10 days or less

CrossOverSiteToolBoxAs you well know, last week it finally got to me.

Watching another entrepreneur sabotaging their success by funneling all their energy into an updated website (instead of sales) drove me over the edge. The good news is it also drove me to introduce a powerful new idea: The CrossOver Site.

That’s a way to build a bridge between your current, outdated site (that makes you cringe) and the mega bells-and-whistles site you’d love, but would cost you a ton, and put too much of your energy into site-building. Instead of profit building.

So instead of another disastrous delay, you get a nice looking site that provides a firm foundation for profits AND lets you focus on closing the sales that bring them in.

Last week we looked the streamlined process that builds your CrossOver Site in 10 days or less. (If you missed that, you can check it out here).

But what tools should you use to build your site? And do it quickly?         Continue Reading

Why the “I need a new website” excuse may be the kiss of death for your business

kiss-of-death-295wIt’s like the kiss of death for a business on the brink of something big:

You discover a new angle, message or way to offer your programs, and announce, “Before I move ahead, I need a new website!”

Been there? There now?

The profit killer is, the “before I move ahead” part, because it often turns into months of delay and thousands of dollars in lost revenue you could have brought in. If you had only realized a great looking new website doesn’t have to delay (or even kill) your business.

You can actually do it in weeks (or even days). When you know one powerful secret:        Continue Reading

Are You Suffering from Sally Field Syndrome? 7 simple steps to move from “You really liked me!” to “You really paid me!”

being-liked-in-the-way-of-being-paidThere’s a discussion I find myself having repeatedly with my clients. You may find yourself having it with some of yours.

Or it may even be a conversation you’re having with yourself. And if you are, there’s a good chance it’s stopping your business in it’s tracks. Because this is the one thing that keeps otherwise capable entrepreneurs from really breaking through.

In almost every case it centers on not making sales. On not converting. On having lotsa folks show up for your webinars … and not so lotsa folks buying. Even though you’re good. Even though “everyone says you’re amazing. That you’re even better than [ insert name of your favorite guru here … ]”

What makes this so important is, in almost every case, this road block has to do with one simple but deadly miscalculation:     Continue Reading