Call me a Scrooge.
But I’ve always found some inspirational quotes to be the success equivalent of a shot of whiskey. You get a nice buzz … but it doesn’t last. And sometimes, there’s a crash.
Don’t get me wrong – I love inspiration as much as the next person.
I’ve always believed if you aren’t moved to take the action the inspiration suggests, it becomes just another addiction. Another cheap high. Something else you need another hit of to get by. Instead of something that breaks you through, and moves you beyond the challenge it was designed to dissolve.
I dig quotes that do more than “inspire” or make you feel good. I dig quotes that:
So here are three that just didn’t make my day brighter, but actually moved me to see things differently, so I can do things differently … and I’ve got a hunch they just might do the same thing for you:
If you see someone who flames out early in their business, there is a good chance this is the reason. The aura of “instant success” is sexy. It can also be deadly to your dreams by prompting you to believe you can fly before you can.
Over and over, start-ups and beginning entrepreneurs either try something way over their heads. Or are crushed when something they try for the first time isn’t a smashing success.
You can create success by accident. But you can’t sustain it by accident. Start where you are. Don’t overextend yourself. Set yourself up for success by shooting for goals you can succeed at, instead of goals you use as excuses when you don’t reach them.
There is a difference between investing and throwing your money at a problem.
Investing is a path that is thought out in advance, where there is a specific goal in a specific time frame that creates a specific result with a huge impact. So if you don’t reach it, you can figure out why and make corrections so you do.
When you throw money at a problem, hope is your strategy. And because you don’t have a plan, when hope fizzles you have not only lost money (which you can get back) and lost time (which you can’t get back). You’re simply lost, because you don’t know what went wrong and how to fix it.
Having a budget telling your money specifically where you want it to go and what you want it do and accomplish, puts your own talent and determination in the driver’s seat. Instead of the ebb and flow of circumstance, your feelings, or wishful thinking.
Make no mistake … when movie scripts are written, there is a specific actor the writer has in mind to play the lead.
In the same way, when your ideal client is looking for someone to lead them to their goals, they also have a specific lead in mind. So … if you want them to cast you as the lead in their success story, you have to be very specific about the impact you create for them.
Something you’re awesome at. That you specialize in. So when they’re playing the success movie in their heads, they know exactly who is by their side every step of the way: YOU.
You would be shocked to know that sometimes, the ONLY thing standing between you and the success you yearn for is a decision about the SPECIFIC way you lead your clients to the specific dream they yearn for. And the commitment to make it happen.
No matter what avenue or tactic you choose to build your business, at some point you hit that brick wall called sales.
Whether you’re doing webinars, video, social media, speaking (or you name it), at some point it comes time to do that icky thing you just can’t bring yourself to do: Close.
Isn’t there a way to be able to have all the clients you want without having to “make them buy”?
I have a surprise answer for you:
There’s something interesting and surprising about successful people.
And it’s the exact opposite of what you might expect:
When you talk to them in private, they don’t talk as much as you thought they would about what success looks like on the outside:
They talk about how success FEELS on the inside: The experiences their success allows them to have. And the stories those experiences allow them to tell.
And … there’s one trait that’s characteristic of many entrepreneurs who continue to struggle: Continue Reading
So many of us psych ourselves out of the sales conversations, or networking follow-up that can fill our business with clients because of one thought: If we can’t make a sale we’ve wasted our time. But nothing could be further from the truth!
Because there are actually six possible positive outcomes from EVERY conversation you have with a prospect. Check out the video to understand how to cash in from all three! And after you watch, don’t forget to download our way-cool Follow-Up Cheat Sheet.
It’s perfect to print out to put next to your phone whenever you make a call. Or to refresh you memory before you head to an event. Yep, it‘s waiting for you! This amazing follow-up sheet will open you to new opportunities and make you more money!
Are you struggling with “meh” messaging?
You know: By the time the stuff that sounds so great in your head makes it to your emails, videos, opt-in pages and offers it just sounds … so vanilla.
I know it’s frustrating. But there is a simple explanation:
Held back by all the folks (either real or in your head) who go out of their way to find something wrong with what you offer, regardless of how amazing it is.
And by all the folks who will say you can’t do what you know is not only possible. But is accomplished over and over by the folks who follow your lead.
Well, I’m going to give you one piece of advice that will not only free you forever from the need to satisfy them, but make you a lot more profitable and you a lot more happy:
You know you want one: A glimmering beautiful Speaker Web Page.
That showcases everything you have to offer for groups lucky enough to book you. That reveals your expertise. Your authority. And how many folks you have helped.
There’s just one slight problem:
You don’t have the slightest idea what to put in it.
So it looks like you’ve got everything ready to go:
Talk One-Sheet … ooops!
You knew you forgot something. So exactly do you need to include in this crucial promotional piece for your talk? That seals the deal (instead of sinks it?)
So … here’s the deal (and tell me if this sounds familiar):
You need to make money (and need to do it fast!) Now this doesn’t mean you’re struggling or scraping to get by. But because of any number of circumstances, you find yourself wanting to make some sales quickly.
Now you’re an entrepreneur, right? You should be able to make this happen, right? Well, it’s not so easy.
But there is an answer. But it’s not what you think it is! Continue Reading
Even if you’re not a “Lord of the Rings” geek, you still might recognize “One ring to rule them all” as the signature line from the classic book and movie trilogy.
But what you probably won’t recognize is: Buried within that one line is the key that can help you avoid a fatal flaw that could turn your hope for success into horror.
What am I talking about? Continue Reading
It’s the final step entrepreneurs take before they experience their breakthrough to success.
Clue: The missing link is the one thing that makes all these possible. Continue Reading
There’s a big fallacy too many entrepreneurs fall for. And that is:
To write great copy for your business, you have to be a great writer.
Now while I’m sure it helps, the foundation of creating copy that gets people to buy relies less on your ability to turn a phrase. And more on your ability to determine exactly what the folks you are here to serve want most.
If you’re an entrepreneur or business owner, who finds themselves struggling to close sales, enroll clients and forge a life (instead of eke out a living) there’s a great chance you’re making this fundamental mistake. Continue Reading
There’s a gold mine hiding in plain sight, waiting for you to discover it. Unfortunately, it’s probably one you’ve missed. Not because you wanted to, but because you just didn’t know how to tap into it.
Well … all that’s going to change. Right now.
Because there’s a good chance the biggest objection you’re hearing from your prospects is that “People LOVE you! They need you! The problem is … they say they can’t afford you!”
That sucks. And … there’s a simple way around it: Continue Reading
Ever have one of those runs of bad luck where you’re petrified to open your email?
All this would be easier if you were an employee. But you’re not. And when the business you’re running puts you and something you care about front and center it can be emotionally devastating.
Because the most difficult part of running a business isn’t managing the money – it’s managing your emotions. But it doesn’t have to be that way. Continue Reading
Well it’s finally time.
Because you can only prepare for so long … and then it comes time to open the curtain. Take that wraps off. And allow all that preparation to make an impact, and change the game for a few fortunate entrepreneurs willing to seize the day.
For a few days now, I’ve been letting you on in something we’ve been laying the groundwork for over the last six months here at Profit Seduction. That had it’s initial genesis back in August of last year.
It’s the hole in my business you’ve been telling me about. And gently prodding me to close …
But it’s much bigger and goes well beyond that … Continue Reading
This is a blog post I have been wanting to write for a very long time. That details what I believe is the very future of my company.
Right now, at Profit Seduction, we’re gearing up to release something that we’ve been actively planning for over six months … that you’ve been clamoring for from the first time we launched our Flagship Webinar Seduction Program back in June of 2014.
But before we get to that … I need to get something off my chest. Continue Reading
Yeah, I get scared.
I know you probably think that success comes bundled with immunity from the late nights and unexpected afternoons, when fear makes an unannounced visit to your door. And seems to stop you cold from doing the things you know you want to do, to get where you want to go.
Sure, the more launches, videos, webinars and talks you do, and the more money you make the anxiety level lowers.
But if you’re growing (and I know you are), reaching higher (which I know you’re doing) and pushing your boundaries, at some point a real showstopper of a ‘nasty” is going to plop into your lap.
That brick wall the whispers, “Who the hell do you think you are? And just what do you think you’re doing?” Continue Reading
Tell me if this sounds familiar:
You have no trouble giving your followers great stuff: Whether it’s in your zine, your blog or on Facebook. But when it comes time to ask them for something … specifically to buy your stuff, it’s a different story.
It’s awkward. It’s uncomfortable. And no matter what you do, you can’t get people to respond with their wallets. Even though they “love your stuff!”
Well, I recently stumbled on a video from musician Amanda Palmer, who has a rather novel way of finding a place to bed down for the night, after a performance on one of her worldwide tours:
And her followers respond, over and over. Hundreds and hundreds of times. And it got me thinking:
How does she get her Tribe to respond, like clockwork? With something as intimate as letting her crash on their couch? When so many of us struggle getting ours to pay us a few bucks for something we offer? Continue Reading
It’s the big bugaboo. That’s keeping you stuck. Immobilized. Frozen.
It’s the s-word: Sales.
The one thing that makes you feel oh-so uncomfortable. But also the one thing that could open the doors to so much of what you want from your business. If you could overcome the one thing that’s keeping you from embracing it.
But the truth is, moving someone to invest in your products and programs can be exciting, inspirational, and uplifting.
If you’re willing to get one idea out of your mind forever. And that is …
I know you believe from the bottom of your heart: If you could just get this elevator pitch thing figured out (as well as the messaging that lets you wow folks with what you do) everything in your business would take flight.
I know you think it will make people’s eyes light up. It will get them interested. And (most importantly) it will be the first step towards getting them to whip out their wallets.
And I’m here to tell you … nothing could be further from the truth.
Because when it comes to messaging, your “elevator pitch” is just the tip of the iceberg. But even more important, when 95% of you craft your elevator pitch and your other business messaging, you’re making a critical error that makes turning the prospect in front of you into a client almost impossible.
I know … it really pisses you off.
It’s the endless parade of so-called bonuses you find in so many programs. That make you wonder: Are the folks selling them really concerned with your success? Or just out to shovel a bunch of stuff in your face to hoodwink you to buy?
Yep, its overwhelming, and even a turn off. But please understand: Bonuses don’t have to be a confusing parade of useless crud:
In short … your bonuses can create a big boost in sales and create breakthroughs for your clients and customers.
The question is: How do you make that happen? Continue Reading